E-Poll Market Research

E – Score® Celebrity Report – Spring 2026

E-Score Celebrity Report title with a spring 2026 date against a backdrop of a cityscape featuring billboards and buildings.

We are pleased to present the E-Score Celebrity Report highlighting recent industry trends that are generating buzz. This comprehensive report is now available FREE through the following link: E-Score Celebrity Report.

The topics covered in this report showcase the limitless ways E-Score Celebrity can help guide your key decisions on endorsements, talent partnerships, and catching a rising star, including:

  • Talent Segments That Deliver
  • The Cool Spectrum: Who Wins & With Whom
  • Funny Wins – Naturally
  • The Crush Strategy: Fantasy vs Relatable OR Both
  • Partnership Quick Hits

E-Score Goes Global!

We’re in field in the UK this week with Wave 2 to follow.  Our full international rollout follows this summer with an opportunity for you to shape which countries. Only 7 development partners will shape how the world’s most iconic celebrities are measured across borders. Will your brand be one of them?

The window to join at preferred Launch Partner rates plus full database access is closing fast. Details in the report, or reach out to Michelle Contant  secure your spot.

A few highlights from the report:

Talent Segments That Deliver

Table displaying fandom scores for various celebrities categorized by demographics: African American, Asian, and Hispanic/Latino. Scores indicate spending willingness and premium lift for each celebrity.
  • Book Michael B. Jordan for flagship campaigns — proven leading-man lift, no surprises. Opt for Zendaya when the brand needs a premium feel, and lock in Miles Canton at today’s rate before his awareness catches up to his value.
  • Lionel Messi delivers global credibility that crosses categories; Rosalía is the choice when current and premium is the brief. Fernando Mendoza is the next-gen QB whose fandom is already outpacing his fame.
  • For cross-audience trust at scale, few athletes match Shohei Ohtani. Simone Ashley reads fashion-forward without losing approachability. Yerin Ha is the early upside play — rising talent, strong fan pull, low acquisition cost.

The Cool Spectrum: Who Wins & With Whom 

A chart displaying the E-Score Celebrity rankings for Madison Beer, Matthew McConaughey, and Bruno Mars, highlighting their 'Cool', 'Trend Setter', and 'Influential' scores across two age groups: 13-34 and 35-54.
  • Madison Beer is strong with Gen Z– breaks with older audiences.
  • Matthew McConaughey resonates with older audiences but isn’t a Gen Z driver.
  • Bruno Mars delivers cross-generation “cool” – without losing edge. 

Funny Wins – Naturally 

Bar graph comparing the attributes of three celebrities: Jason Segal, Lauren Graham, and Hudson Williams across categories of 'Funny', 'Real (Authentic)', and 'Charming'. Each celebrity's score is indicated, with color-coded bars showing their performance against the average.
  • Jason Segel’s natural humor makes him instantly relatable – driving connection.
  • Lauren Graham’s natural humor makes her instantly likable and broadly relatable.
  • Despite lower awareness, Hudson Williams’ natural humor and charisma are already driving strong audience connection.

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E-Score: The only affordable, comprehensive, time tested dynamic research database of celebrities, brands, characters, and TV programs available in the marketplace.

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What you missed: E – Score® Brand Report- Spring 2026: Our FREE E-Score Brand Report highlights industry trends generating buzz and showcases how E-Score Brand helps guide your key decisions on brand positioning, talent partnerships and tracking competition. Read more HERE!

Not yet subscribed to our E-Score Platform Suite? Purchase Single E-Scores on celebrities, brands, and more!

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