Jordan Spieth – Golf’s Breakout Star

August 11, 2015

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At only 21 years of age, golfer Jordan Spieth, a Texas native, is having a breakout season. He won the 79th Masters Tournament on April 12th and became the second youngest winner (behind Tiger Woods by just a few months) to win the first major of the season. He followed that up with a win at the US Open, and was narrowly defeated at the (British) Open Championship, ending his run for the calendar year Grand Slam.

Spieth is a breath of fresh air for golf and while his awareness among the general public is still fairly low, his riveting performance this season not only won him the coveted Green Jacket, but also raised virtually every E-Score stat on his Scorecard compared to last year.

e-score graphicRaised profile:

  • E-Score: Increased 47 points
  • Appeal: +15 percentage points
  • Awareness among Men 18 and older: 5.0x over 2014
  • Awareness among Women 18 and older: 3.0x over 2014
  • Awareness among HHI of $50K+: 4.0x over 2014

46 Measured Attributes:

Biggest change from 2014 for Jordan Spieth: “Down-to-Earth” +17 percentage points

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How the Rise of Streaming Services Will Affect Your Business

April 14, 2015

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As new services jump on the streaming TV bandwagon daily, continuing their assault on the traditional television business, the National Association of Television Program Executives (NATPE) and the Consumer Electronics Association (CEA) recently presented a new study conducted by E-Poll on the changing ways consumers find, and watch TV programming by generational groups.

Titled “The Content Distribution and Discovery Revolution,” initial results from this study were presented at the recent CES and NATPE conferences. If you are a member of NATPE or the CEA, you can get a free copy of the full 80 page report.  If you are not a member of either organization, you can buy it at the CEA store at the link below:

NATPE Members Click Here

CEA Members and all Non-Members Click HereSVOD Word Cloud

E-Poll Launches New SVOD Tracking Study

E-Poll has been tracking entertainment program consumption on digital devices and the evolution of streaming technologies for a number of years.  E-Poll’s new tracking study Streaming, On Demand and Binge Viewing: The New TV Landscape is a first-of-its-kind tracking survey of TV content consumption behavior and consumer attitudes across various streaming services including Netflix, Hulu/HuluPlus, Amazon Prime, YouTube, Crackle, etc, as well as new and emerging subscription video on demand (SVOD) services.

For more information about E-Poll’s new SVOD Tracking Study, please contact us here.


Who Were the Most-Liked Celebrities at the “Big Game?” E-Poll’s Got the List Right Here

February 5, 2015

This year’s crop of Big Game ads was chock full of celebrity appearances. From “A” (avocados) to “V” (Victoria’s Secret), celebrities were used by advertisers to evoke a wide range of emotions and attitudes from  humor and glamour to aggression, kookiness and more.

E-Poll’s E-Score research service has measured public opinion towards thousands of celebrities, to find out not only who’s known and liked by viewing audiences, but also what personality traits are commonly associated with each celebrity.

Here is the list of the most-liked celebrities endorsers from this year’s broadcast, along with their most notable personality trait.

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E-Score is a product of E-Poll Market Research, a full service consumer research company that provides quantitative and qualitative research to media, entertainment and Fortune 1,000 companies. E-Poll was founded in 1997 and is headquartered in Los Angeles. More information is available at http://www.epollresearch.com.


Competitive Talent Shows Succeed In Creating Lasting Stars

January 13, 2015

SideHeadShot_HiRes_Color_Daughtry_MichaelWaringAs the new season of American Idol is underway, past winners and contestants are enjoying more fame and popularity than ever imagined thanks to the power of popular competitive talent shows, according to our recent E-Score® consumer survey.

The survey ranked past American Idol winners according to whom respondents think is most talented. Kelly Clarkson and Philip Phillips tied for the number one spot, followed closely by Jordin Sparks and Scotty McCreery. Winning it all on American Idol, however, is not a prerequisite for winning the hearts of America. Several American Idol performers who missed the confetti were ranked just as high, if not higher, than the first place winners. Pia Toscano and Chris Daughtry tied for the most talented non-winners, with scores that were higher than all other contestants.

Even more noteworthy is that the majority of American Idol winners and most popular contestants ranked the same or higher than the average score for all music performers, which includes everyone from Nicki Minaj and Rihanna to Michael Buble and Kenny Chesney.

“What these numbers show us is how an unknown performer can catapult themselves into a successful career as a result of appearing on American Idol or one of the other talent shows,” said Gerry Philpott, president of E-Poll Market Research. “Even with a more crowded field of shows, and shifts in ratings performance, these programs have sustained a powerful launch pad for new talent.”

The full list of American Idol winners and top contestants, and the percentage of survey respondents who believe them to be talented:

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Talent shows have even launched international stars and popular singing groups as a result of the competitive format, with the likes of Susan Boyle (65 percent), Fifth Harmony (60 percent) and One Direction (32 percent) coming from U.K. and U.S. versions of The X Factor.

The survey was conducted among 1,100 persons ages 13+ with general representation across income, age, education and geographic demographics to represent a cross-section of the U.S. population.

E-Score is a product of E-Poll Market Research, a full service consumer research company that provides quantitative and qualitative research to media, entertainment and Fortune 1,000 companies. E-Poll was founded in 1997 and is headquartered in Los Angeles. More information is available at www.epollresearch.com.


Morgan Freeman Tops List Of 25 Most-Liked CelebritiesOf 2014

December 16, 2014

morganAcademy Award-winning actor Morgan Freeman came in at the number one spot in this year’s list of the 25 most-liked celebrities in the country, according to our recent E-Score consumer survey. The distinctive-voiced 77-year-old star of such box office hits as “The Shawshank Redemption,” “Million Dollar Baby” and “Oblivion” is considered more appealing than any other celebrity.

Popular stars such as Tom Hanks, Sandra Bullock, Jennifer Aniston, Leonardo DiCaprio, George Clooney and Ellen DeGeneres rounded out the list that included such perennial favorites as Sylvester Stallone, Arnold Schwarzenegger, Eddie Murphy, John Travolta and Oprah Winfrey.

Following are the top 25 most liked celebrities in the U.S. in order of popularity:

  1. Morgan Freeman
  2. Tom Hanks
  3. Sandra Bullock
  4. Betty White
  5. Will SmithSANDRA-BULLOCK-NET-WORTH476214479
  6. Clint Eastwood
  7. Bruce Willis
  8. Julia Roberts
  9. Leonardo DiCaprio
  10. Jennifer Aniston
  11. Ben Stiller
  12. George Clooney
  13. Ellen DeGeneres
  14. Eddie Murphy
  15. Dolly Parton
  16. Nicolas Cage
  17. John Travolta
  18. Whoopi Goldbergellen_20110322192422
  19. Sylvester Stallone
  20. Taylor Swift
  21. David Letterman
  22. Oprah Winfrey
  23. Jay Leno
  24. Alec Baldwin
  25. Arnold Schwarzenegger

The survey was conducted among 1,100 persons ages 13+ with general representation across income, age, education and geographic demographics to represent a cross-section of the U.S. population.

E-Score is a product of E-Poll Market Research, a full service consumer research company that provides quantitative and qualitative research to media, entertainment and Fortune 1,000 companies. E-Poll was founded in 1997 and is headquartered in Los Angeles. More information is available at www.epollresearch.com.


The Manning Brothers and Drew Brees Have Highest E-Scores as Football Season Gets Underway

September 2, 2014

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With the 2014 NFL season now here, the American public has already given its feelings about the starting quarterbacks for each team. According to our recent E-Score consumer survey, Peyton Manning, Drew Brees and Eli Manning have the highest level of awareness and are the most well-liked of all 32 starting quarterbacks.

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“There is a delicate balance between awareness and the positive and negative attributes associated with each player based on overall perception,” said Gerry Philpott, president of E-Poll Market Research.“While solid numbers on the field helps, it takes more than just playing ability to achieve a high E-Score when trying to win over the American public.”

 

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In the “next man up” category, our survey also included E-Scores for rookie quarterbacks hoping to get their first starting job, including Blake Bortles (58), Teddy Bridgewater (39) and Johnny Manziel (22).

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An E-Score can range from 0 to 100 and is based on a survey that formulates a rating of that person’s awareness and appeal, as well as positive and negative measures.  The ongoing national survey of over 8,000 celebrities is conducted among 1,100 persons ages 13+ with general representation across income, age, education and geographic demographics to represent a cross-section of the U.S. population.


LeBron James’ E-Score Restored To Pre-Cavaliers Departure Level

July 29, 2014

After a series of “decisions” and public relations nightmares, apparently all it takes to get back in the good graces of the American public is some cupcakes and returning to your hometown team. According to a recent consumer survey we lebron-james-cavaliers-playoffs-tight-file-60fcc520d57e9b95_largeconducted using E-Score®, our leading consumer research service that provides information to media and entertainment companies, LeBron James’ E-Score has returned to almost the same level it was before he decided to leave the Cleveland Cavaliers in a manner that was found objectionable by many. An E-Score can range from 0 to 100 and is based on a survey that formulates a rating of that person’s awareness and appeal, as well as positive and negative measures.  The ongoing national survey of over 8,000 celebrities is conducted among 1,100 persons ages 13+ with general representation across income, age, education and geographic demographics to represent a cross-section of the U.S. population. In 2010, just prior to announcing he would be leaving the Cavaliers for the Heat, James’ E-Score was 84; less than three months after the now infamous decision, his E-Score dropped dramatically to 47. By July lbj escore graph2013, James had partially repaired his image by winning some championships, exhibiting better sportsmanship and bringing home Olympic gold for the USA, all of which contributed toward his E-Score rising to 67. And finally, announcing his return to Cleveland three weeks ago through a heartfelt letter published in Sports Illustrated, pulled him back up to an E-Score of 80 in July 2014.   “LeBron has taken quite a journey during the past four years; not just from Cleveland to Miami and back, but in his appeal and likeability as a professional athlete and value as a spokesperson for major brands,” said Gerry Philpott, president of E-Poll Market Research. “The peaks and valleys of his E-Score these past 4 years show that consumers can be unforgiving at times, but are also willing to forgive and forget if a celebrity comes through and does the right thing.” E-Score is a product of E-Poll Market Research, a full service consumer research company that provides quantitative and qualitative research to media, entertainment and Fortune 1,000 companies. E-Poll was founded in 1997 and is headquartered in Los Angeles. More information is available at http://www.epollresearch.com.lebron-coming-home-hed-2014_0


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