LeBron James’ E-Score Restored To Pre-Cavaliers Departure Level

July 29, 2014

After a series of “decisions” and public relations nightmares, apparently all it takes to get back in the good graces of the American public is some cupcakes and returning to your hometown team. According to a recent consumer survey we lebron-james-cavaliers-playoffs-tight-file-60fcc520d57e9b95_largeconducted using E-Score®, our leading consumer research service that provides information to media and entertainment companies, LeBron James’ E-Score has returned to almost the same level it was before he decided to leave the Cleveland Cavaliers in a manner that was found objectionable by many. An E-Score can range from 0 to 100 and is based on a survey that formulates a rating of that person’s awareness and appeal, as well as positive and negative measures.  The ongoing national survey of over 8,000 celebrities is conducted among 1,100 persons ages 13+ with general representation across income, age, education and geographic demographics to represent a cross-section of the U.S. population. In 2010, just prior to announcing he would be leaving the Cavaliers for the Heat, James’ E-Score was 84; less than three months after the now infamous decision, his E-Score dropped dramatically to 47. By July lbj escore graph2013, James had partially repaired his image by winning some championships, exhibiting better sportsmanship and bringing home Olympic gold for the USA, all of which contributed toward his E-Score rising to 67. And finally, announcing his return to Cleveland three weeks ago through a heartfelt letter published in Sports Illustrated, pulled him back up to an E-Score of 80 in July 2014.   “LeBron has taken quite a journey during the past four years; not just from Cleveland to Miami and back, but in his appeal and likeability as a professional athlete and value as a spokesperson for major brands,” said Gerry Philpott, president of E-Poll Market Research. “The peaks and valleys of his E-Score these past 4 years show that consumers can be unforgiving at times, but are also willing to forgive and forget if a celebrity comes through and does the right thing.” E-Score is a product of E-Poll Market Research, a full service consumer research company that provides quantitative and qualitative research to media, entertainment and Fortune 1,000 companies. E-Poll was founded in 1997 and is headquartered in Los Angeles. More information is available at http://www.epollresearch.com.lebron-coming-home-hed-2014_0


Channing Tatum and Stacy Keibler Voted Hottest Celebrity Beach Bodies for Summer 2014

July 9, 2014

hot-actor-beach-channing-tatum-Favim.com-499940With the start of summer upon us, Americans have cast their votes on which celebrities they would most want to see in an itsy bitsy teeny weenie yellow polka dot bikini or a pair of formfitting Speedos. Actress, model and soon-to-be-mom Stacy Keibler and “22 Jump Street” heartthrob Channing Tatum topped the rankings this year for hottest celebrity beach bodies of 2014, according to a recent survey conducted by E-Score®, our leading consumer research service that provides information to media and entertainment companies.beachbodies 2014

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Among the celebrities respondents thought would be the least attractive au natural were Andy Richter, CeeLo Green, June Shannon, Danny DeVito, Donald Sterling, Paula Deen, Jack Black, Louis C.K. and Rosie O’Donnell.

E-Score is a product of E-Poll Market Research, a full service consumer research company that provides quantitative and qualitative research to media, entertainment and Fortune 1,000 companies. E-Poll was founded in 1997 and is headquartered in Los Angeles. More information is available at http://www.epollresearch.com.

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E-Score Survey Reveals Most Appealing Brands for Summer 2014

June 20, 2014

With the official start of summer tomorrow, Americans begin a two-month celebration of sunshine, beaches, barbecues, traveling and outdoor activities. As consumers think about the summer, certain brands stand out as being most associated with fun in the sun. Nothing can bring out special memories like the places, smells, tastes and sounds that people associate with the long days and warm nights of summer. That’s why we conducted a  survey and revealed  Americans’ favorite summertime brands for 2014.

Following is a ranking of brands most associated with summer, followed the percentage of consumers who ranked them as appealing:

 

1. Coleman, 99%coleman-lakeside-6-tent-outside2-new

2. Pixar, 98

3. Good Humor, 95%

4. Oreo, 94%

5. Orville Redenbacher, 94%

6. Disney World, 93%

7. Disneyland, 91%

8. Wham-O, 89%20121127-153616

9. Toys R Us, 88%

10. Oscar Meyer, 84%

11. SeaWorld, 79%

12. Fiji Water, 78%

13. Billabong, 78%

14. Major League Baseball, 69%

15. Harley Davidson, 65%1-miami-marlins-7-most-efficient-baseball-parks-alliance-to-save-energy

16. Carnival Cruise Lines, 63%

17. Speedo, 62%

The survey was
conducted among 1,500 persons ages 13+ with general representation across income, age, education and geographic demographics to represent a cross-section of the U.S. population.

E-Score is a product of E-Poll Market Research, a full service consumer research company that provides quantitative and qualitative research to media, entertainment and Fortune 1,000 companies. E-Poll was founded in 1997 and is headquartered in Los Angeles. More information is available at http://www.epollresearch.com.


Celebrity Star-Power in the 2014 Super Bowl

January 29, 2014
arnold.schwarzenegger.bud.light.205x205

Arnold Schwarzenegger

With 30 second ads on Fox’s telecast of the Super Bowl selling for a record-setting $4 million, the stakes are higher than ever for brands to make an impact.

As USA TODAY notes, many brands are using celebrities in their campaigns in order to optimize both the large television audience and the critical social media presence. Several brands are loading up with multiple celebrities in a single commercial. The trend of Super Bowl advertisers to release full or teaser versions of their ads prior to the broadcast may also increase the value of celebrities who are able to draw attention from online audiences.

Against this backdrop, as we did in 2012 and 2013, E-Poll once again took a look at what the celebrities in these ads bring to their respective brands’ campaigns.

Here are the E-Scores for the celebrity endorsers in this year’s Super Bowl advertisements:

Celebrity Brand E-Score* %
Awareness
%
Male Appeal
%
Female Appeal
Notable
Attribute
Sarah McLachlan Audi 90 27 59 58 Activist
Ellen DeGeneres Beats Music 97 83 46 73 Compassionate
Don Cheadle Bud Light 98 41 71 71 Articulate
Arnold
Schwarzenegger
Bud Light 89 85 45 27 Distinctive
Voice
Reggie Watts Bud Light 21 4 55 30 Unique
Bob Saget Dannon Oikos 90 66 38 41 Funny
John Stamos Dannon Oikos 99 66 38 41 Handsome
Dave Coulier Dannon Oikos 83 25 41 50 Funny
James Franco Ford 94 39 58 60 Handsome
Rob Riggle Ford 73 12 54 44 Funny
Danica Patrick Godaddy.com 87 40 48 43 Attractive
John Turturro Godaddy.com 84 23 55 41 Kooky/Wacky
David Beckham H+M 92 54 39 44 Handsome
Johnny Galecki Hyundai 93 28 65 75 Funny
Richard Lewis Hyundai 61 21 36 25 Creepy
Ben Kingsley Jaguar 95 33 63 64 Intelligent
Tom Hiddleston Jaguar 59 7 69 76 Handsome
Mark Strong Jaguar 43 4 65 56 Confident
Laurence Fishburne Kia 98 51 56 56 Distinctive Voice
Bruno Mars Pepsi 88 38 40 64 Good Energy
Kaley Cuoco Priceline 93 34 84 74 Funny
Bono RED/Bank of
America
90 50 40 50 Activist
Scarlett Johansson SodaStream 97 52 73 51 Sexy
Terry Crews Toyota 94 30 78 64 Funny
Carmen Electra Volkswagen 85 50 47 25 Sexy
Stephen Colbert Wonderful
Pistachios
92 45 58 53 Intelligent
Jerry Seinfeld (rumored) 97 71 60 52 Funny
Jason Alexander (rumored) 95 58 54 49 Funny
Larry David (rumored) 80 26 52 46 Funny

Source: E-Score Celebrity

E-Score Celebrity is conducted weekly among a nationally representative sample of 1,100 respondents ages 13+

E-Score Celebrity is a comprehensive resource for celebrity measurement and evaluation, ranking more than 7,500 celebrities and newsmakers from entertainment, sports, politics and culture on awareness, appeal and 46 different personality attributes.

* The E-Score is a composite measure that encapsulates the relative marketing effectiveness of each individual celebrity in the E-Score Celebrity database. Ranked on a scale from 0 to 100, the calculation takes into account not only traditional awareness and appeal, but also factors in negative measures to better gauge true marketability.


Kate Middleton, Pharrell Williams Top List of Celebrity Trend-Setters

December 19, 2013
Kate Middleton

Women’s #1: Kate Middleton

pharrell

Men’s #1: Pharrell Williams

Americans have always looked toward celebrities for the latest styles and trends and to find out what’s hot and what’s not. Consumers make many of their decisions on everything from fashion, hairstyles and diets to cars, music and home decorating based on what they see in celebrity culture.

Using E-Score® Celebrity, we surveyed people across the country to see which celebrities will have the most influence over consumers’ decisions on styles, trends and fashion in the year ahead.

Americans will be looking toward two women from across the pond for the latest fashions, with Kate Middleton and Victoria Beckham as the two most trendsetting female celebrities. Rap and urban music will set the tone for men’s style, with the likes of Pharrell Williams, Ne-Yo, Sean “Diddy” Combs, Macklemore, Usher and Jay Z all in the top 10 among male celebrities. The trendiest couple will no doubt be the Beckhams, with soccer star David joining his wife high on the list.

The top 25 female trendsetters:

  1. Kate Middleton2012 Vanity Fair Oscar Party Hosted By Graydon Carter - Arrivals
  2. Victoria Beckham
  3. Gwen Stefani
  4. Tyra Banks
  5. Jennifer Lopez
  6. Elle MacPherson
  7. Heidi Klum
  8. Sarah Jessica Parker
  9. Pippa Middleton
  10. Jaclyn Smith
  11. Giuliana Rancic
  12. CiaraKaty-Perry
  13. Kendall Jenner
  14. Kerry Washington
  15. Blake Lively
  16. Beyonce
  17. Cindy Crawford
  18. Katy Perry
  19. Garcelle Beauvais
  20. Kelly Rowland
  21. Halle Berry
  22. Jennifer Aniston
  23. Nicole Scherzinger
  24. Nicole Richie
  25. Pink

The top 25 male trendsetters:

  1. Pharrell Williamsmacklemore
  2. Ne-Yo
  3. Sean “Diddy” Combs
  4. Macklemore
  5. Justin Timberlake
  6. Usher
  7. Jay Z
  8. David Beckham
  9. Will.i.am
  10. T.I.
  11. Tony Hawk
  12. Adam LevineBudweiser Made In America Festival Benefiting The United Way - Day 1
  13. Drake
  14. RuPaul
  15. David Bowie
  16. Prince
  17. Pitbull
  18. Taye Diggs
  19. Antonio “L.A.” Reid
  20. Lenny Kravitz
  21. Robin Thicke
  22. Will Smith
  23. Nelly
  24. Johnny Depp
  25. Psy

Each survey includes 1,100 persons with general representation across income, age, education and geographic demographics to represent a cross-section of the U.S. population.

E-Score is a product of E-Poll Market Research, a full service consumer research company that provides quantitative and qualitative research to media, entertainment and Fortune 1,000 companies. E-Poll was founded in 1997 and is headquartered in Los Angeles. More information is available at http://www.epollresearch.com.


2013 Annual E-Poll Holiday Survey

December 12, 2013

While the holiday season should be filled with love and joy, this year may find many Americans agitated due to the recent government shutdowns and online snafus.

So this year, for our annual Holiday Survey we gave people a chance to change the way Washington D.C. works, and shake up the status quo.

 

As approval ratings for the President and Congress plummet to all time lows, maybe it’s time to switch them out with some of America’s most loved celebrities. It was a close vote, but the nominees in order of popularity are:

  1. Tom Hanks  45%Inauguration Concert
  2. Morgan Freeman  44%
  3. Oprah Winfrey  36%
  4. George Clooney  31%
  5. Ellen DeGeneres  27%
  6. Sandra Bullock  26%
  7. Robert De Niro  21%
  8. Matt Damon  16%
  9. Angelina Jolie  16%
  10. George Takei 13%

(note: multiple responses allowed)

 

Among the companies listed below, which one do you think would have done the best job of building the Healthcare.gov website?

  1. Google 26%google
  2. Microsoft 20%
  3. Apple 12%
  4. Facebook 5%
  5. Walmart 3%
  6. Coca-cola 1%
  7. Home Depot 1%
  8. Tesla 1%
  9. Twitter <1%
  10. General Motors <1%

Facing unemployment, perhaps our politicians want to try their hand at acting? As part of the E-Poll survey, Americans cast political figures for which classic holiday characters they’d be a best fit to play in a remake. Here are the top picks:

“It’s A Wonderful Life”

Barack Obama 1George Bailey 1

“Miracle on 34th Street”

John McCain 3Kris Kringle 3

“Grinch Who Stole Christmas”

Sarah Palin 4Cindy Lou Who 2

“Frosty The Snowman”

Chris Chistie 2Frosty 2

“Bad Santa”

Bill Clinton 3Bad Santa 2a

“Elf”

Joe Biden 2?????????????

“National Lampoon’s Christmas Vacation”

Hillary Clinton 3Ellen Griswold 3

Thinking about how the government shutdown may have affected you, do you plan to spend more, the same, or less this holiday season compared to previous years?

I plan to spend more this holiday season

6%

I plan to spend the same amount this holiday season

57%

I plan to spend less this holiday season

37%

Which television family would you most like to spend the holidays with?

1.     The Robertsons, “Duck Dynasty”  18%Miss Kay, Phil, Willie, Korie, Jase and Si Robertson (from left)

2.     The Pritchetts, “Modern Family”  15%

3.     The Crawleys, “Downton Abbey”  7%

4.     The Bravermans, “Parenthood”  5%

5.     The Kardashians, “Keeping Up With The Kardashians”  5%

6.     The Bluths, “Arrested Development”  4%

7.     The Hecks, “The Middle”  4%

8.     The Goldbergs, “The Goldbergs”  4%

9.     The Bates, “Bates Motel”  2%

10.  The Thompsons, “Here Comes Honey Boo Boo  1%

The following are selected open-ended responses we received for the top five TV families :

Why would you most like to spend the holidays with the Robertson family?

1. Because their values and mine are similar. I would like to take a weed whip to their beards, though!!!

2. I like ducks, camo, and beards.

3. They are most like my family only a little more sane.  Plus they would be a BLAST to be around.

4. I am from Louisiana, love their values and way of life. Least fake of all reality shows.

Why would you most like to spend the holidays with the Pritchett family?

1. They would be the most fun and I think we would get along the best. Also, they would not make me eat squirrel or bullfrog.

2. Crazy and likable.

3. They’re fun, always a good story going on, and the women are hot.

4. Gloria duhh.

Why would you most like to spend the holidays with the Crawley family?

1. Because they are sophisticated, well educated and financially well off.Crawley Family 1

2. If you’ve ever spent an English Christmas you won’t have to ask.

3. They live in a great house, are waited on hand and foot, and I always wanted to visit England.

4. It would be an interesting experience to go back in time. They also dress up for their meals, FABULOUS.

Why would you most like to spend the holidays with the Braverman family?

1. They have the close knit kind of family, they all have each other’s backs. Lots of love in that family.

2. This is such a fun, interesting and true to life family. One of my favorite shows.

3. They are fun and they drink a lot!

4. Like the level of dysfunction and love between them.

Why would you want to spend the holidays with the Kardashian family?

 1. I love their fashion style and would love to get tips from them.
 2. It’s a lifestyle and a freeness I will never know in this lifetime.
 3. It would be full of drama, plus outstanding gifts.
 4. They just seem like a fun group of people, and a little over the top so the holidays would be spectacular and memorable.

Why do you plan on spending less this holiday season?

1. Because of the ObamaCare, we do not have the extra money that we would have had.

2. Because of the shutdown, my husband’s hours were cut drastically.

3. I am tired of Christmas being SO over-commercialized. I’m getting off this merry-go-round.

4. SOMEBODY has to reign in spending; the morons running the country are unable or unwilling to do it.

Why do you plan on spending more this holiday season?

1. I can’t take it with me when I die and I want to do good as an American.

2. Just feeling in the xmas spirit this year. Plus my nephews and nieces are older.

3. More money to spend this year. Share the wealth!

4. Life is too short to worry about the government issues. Family and friends are what matter.

The 2013 Holiday Survey polled 1,100 men and women ages 13-54 with general representation across income, age, education and geographic demographics to represent a cross-section of the U.S. population.


Marilyn Manson, Pee Wee Herman and Dennis Rodman Top List of 2013 Creepiest Celebrities

October 23, 2013

With Halloween just a few weeks away and as people across the country get ready for the scariest day of the year, a recent survey reveals Marilyn Manson as the creepiest celebrity of 2013. The survey was conducted by E-Score®, a leading consumer research service that provides information to media and entertainment companies.

Did we forget anyone? Comment below and let us know any creepy celebrity that we forgot — or just tell us how much someone on our lists creeps you out.

The creepiest celebrities in the country for 2013, in order of creepiness:


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