Competitive Talent Shows Succeed In Creating Lasting Stars

January 13, 2015

SideHeadShot_HiRes_Color_Daughtry_MichaelWaringAs the new season of American Idol is underway, past winners and contestants are enjoying more fame and popularity than ever imagined thanks to the power of popular competitive talent shows, according to our recent E-Score® consumer survey.

The survey ranked past American Idol winners according to whom respondents think is most talented. Kelly Clarkson and Philip Phillips tied for the number one spot, followed closely by Jordin Sparks and Scotty McCreery. Winning it all on American Idol, however, is not a prerequisite for winning the hearts of America. Several American Idol performers who missed the confetti were ranked just as high, if not higher, than the first place winners. Pia Toscano and Chris Daughtry tied for the most talented non-winners, with scores that were higher than all other contestants.

Even more noteworthy is that the majority of American Idol winners and most popular contestants ranked the same or higher than the average score for all music performers, which includes everyone from Nicki Minaj and Rihanna to Michael Buble and Kenny Chesney.

“What these numbers show us is how an unknown performer can catapult themselves into a successful career as a result of appearing on American Idol or one of the other talent shows,” said Gerry Philpott, president of E-Poll Market Research. “Even with a more crowded field of shows, and shifts in ratings performance, these programs have sustained a powerful launch pad for new talent.”

The full list of American Idol winners and top contestants, and the percentage of survey respondents who believe them to be talented:

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CITIZEN WATCH COMPANY KELLY CLARKSON

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Talent shows have even launched international stars and popular singing groups as a result of the competitive format, with the likes of Susan Boyle (65 percent), Fifth Harmony (60 percent) and One Direction (32 percent) coming from U.K. and U.S. versions of The X Factor.

The survey was conducted among 1,100 persons ages 13+ with general representation across income, age, education and geographic demographics to represent a cross-section of the U.S. population.

E-Score is a product of E-Poll Market Research, a full service consumer research company that provides quantitative and qualitative research to media, entertainment and Fortune 1,000 companies. E-Poll was founded in 1997 and is headquartered in Los Angeles. More information is available at www.epollresearch.com.


Morgan Freeman Tops List Of 25 Most-Liked CelebritiesOf 2014

December 16, 2014

morganAcademy Award-winning actor Morgan Freeman came in at the number one spot in this year’s list of the 25 most-liked celebrities in the country, according to our recent E-Score consumer survey. The distinctive-voiced 77-year-old star of such box office hits as “The Shawshank Redemption,” “Million Dollar Baby” and “Oblivion” is considered more appealing than any other celebrity.

Popular stars such as Tom Hanks, Sandra Bullock, Jennifer Aniston, Leonardo DiCaprio, George Clooney and Ellen DeGeneres rounded out the list that included such perennial favorites as Sylvester Stallone, Arnold Schwarzenegger, Eddie Murphy, John Travolta and Oprah Winfrey.

Following are the top 25 most liked celebrities in the U.S. in order of popularity:

  1. Morgan Freeman
  2. Tom Hanks
  3. Sandra Bullock
  4. Betty White
  5. Will SmithSANDRA-BULLOCK-NET-WORTH476214479
  6. Clint Eastwood
  7. Bruce Willis
  8. Julia Roberts
  9. Leonardo DiCaprio
  10. Jennifer Aniston
  11. Ben Stiller
  12. George Clooney
  13. Ellen DeGeneres
  14. Eddie Murphy
  15. Dolly Parton
  16. Nicolas Cage
  17. John Travolta
  18. Whoopi Goldbergellen_20110322192422
  19. Sylvester Stallone
  20. Taylor Swift
  21. David Letterman
  22. Oprah Winfrey
  23. Jay Leno
  24. Alec Baldwin
  25. Arnold Schwarzenegger

The survey was conducted among 1,100 persons ages 13+ with general representation across income, age, education and geographic demographics to represent a cross-section of the U.S. population.

E-Score is a product of E-Poll Market Research, a full service consumer research company that provides quantitative and qualitative research to media, entertainment and Fortune 1,000 companies. E-Poll was founded in 1997 and is headquartered in Los Angeles. More information is available at www.epollresearch.com.


The Manning Brothers and Drew Brees Have Highest E-Scores as Football Season Gets Underway

September 2, 2014

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With the 2014 NFL season now here, the American public has already given its feelings about the starting quarterbacks for each team. According to our recent E-Score consumer survey, Peyton Manning, Drew Brees and Eli Manning have the highest level of awareness and are the most well-liked of all 32 starting quarterbacks.

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“There is a delicate balance between awareness and the positive and negative attributes associated with each player based on overall perception,” said Gerry Philpott, president of E-Poll Market Research.“While solid numbers on the field helps, it takes more than just playing ability to achieve a high E-Score when trying to win over the American public.”

 

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In the “next man up” category, our survey also included E-Scores for rookie quarterbacks hoping to get their first starting job, including Blake Bortles (58), Teddy Bridgewater (39) and Johnny Manziel (22).

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An E-Score can range from 0 to 100 and is based on a survey that formulates a rating of that person’s awareness and appeal, as well as positive and negative measures.  The ongoing national survey of over 8,000 celebrities is conducted among 1,100 persons ages 13+ with general representation across income, age, education and geographic demographics to represent a cross-section of the U.S. population.


LeBron James’ E-Score Restored To Pre-Cavaliers Departure Level

July 29, 2014

After a series of “decisions” and public relations nightmares, apparently all it takes to get back in the good graces of the American public is some cupcakes and returning to your hometown team. According to a recent consumer survey we lebron-james-cavaliers-playoffs-tight-file-60fcc520d57e9b95_largeconducted using E-Score®, our leading consumer research service that provides information to media and entertainment companies, LeBron James’ E-Score has returned to almost the same level it was before he decided to leave the Cleveland Cavaliers in a manner that was found objectionable by many. An E-Score can range from 0 to 100 and is based on a survey that formulates a rating of that person’s awareness and appeal, as well as positive and negative measures.  The ongoing national survey of over 8,000 celebrities is conducted among 1,100 persons ages 13+ with general representation across income, age, education and geographic demographics to represent a cross-section of the U.S. population. In 2010, just prior to announcing he would be leaving the Cavaliers for the Heat, James’ E-Score was 84; less than three months after the now infamous decision, his E-Score dropped dramatically to 47. By July lbj escore graph2013, James had partially repaired his image by winning some championships, exhibiting better sportsmanship and bringing home Olympic gold for the USA, all of which contributed toward his E-Score rising to 67. And finally, announcing his return to Cleveland three weeks ago through a heartfelt letter published in Sports Illustrated, pulled him back up to an E-Score of 80 in July 2014.   “LeBron has taken quite a journey during the past four years; not just from Cleveland to Miami and back, but in his appeal and likeability as a professional athlete and value as a spokesperson for major brands,” said Gerry Philpott, president of E-Poll Market Research. “The peaks and valleys of his E-Score these past 4 years show that consumers can be unforgiving at times, but are also willing to forgive and forget if a celebrity comes through and does the right thing.” E-Score is a product of E-Poll Market Research, a full service consumer research company that provides quantitative and qualitative research to media, entertainment and Fortune 1,000 companies. E-Poll was founded in 1997 and is headquartered in Los Angeles. More information is available at http://www.epollresearch.com.lebron-coming-home-hed-2014_0


Channing Tatum and Stacy Keibler Voted Hottest Celebrity Beach Bodies for Summer 2014

July 9, 2014

hot-actor-beach-channing-tatum-Favim.com-499940With the start of summer upon us, Americans have cast their votes on which celebrities they would most want to see in an itsy bitsy teeny weenie yellow polka dot bikini or a pair of formfitting Speedos. Actress, model and soon-to-be-mom Stacy Keibler and “22 Jump Street” heartthrob Channing Tatum topped the rankings this year for hottest celebrity beach bodies of 2014, according to a recent survey conducted by E-Score®, our leading consumer research service that provides information to media and entertainment companies.beachbodies 2014

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Among the celebrities respondents thought would be the least attractive au natural were Andy Richter, CeeLo Green, June Shannon, Danny DeVito, Donald Sterling, Paula Deen, Jack Black, Louis C.K. and Rosie O’Donnell.

E-Score is a product of E-Poll Market Research, a full service consumer research company that provides quantitative and qualitative research to media, entertainment and Fortune 1,000 companies. E-Poll was founded in 1997 and is headquartered in Los Angeles. More information is available at http://www.epollresearch.com.

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E-Score Survey Reveals Most Appealing Brands for Summer 2014

June 20, 2014

With the official start of summer tomorrow, Americans begin a two-month celebration of sunshine, beaches, barbecues, traveling and outdoor activities. As consumers think about the summer, certain brands stand out as being most associated with fun in the sun. Nothing can bring out special memories like the places, smells, tastes and sounds that people associate with the long days and warm nights of summer. That’s why we conducted a  survey and revealed  Americans’ favorite summertime brands for 2014.

Following is a ranking of brands most associated with summer, followed the percentage of consumers who ranked them as appealing:

 

1. Coleman, 99%coleman-lakeside-6-tent-outside2-new

2. Pixar, 98

3. Good Humor, 95%

4. Oreo, 94%

5. Orville Redenbacher, 94%

6. Disney World, 93%

7. Disneyland, 91%

8. Wham-O, 89%20121127-153616

9. Toys R Us, 88%

10. Oscar Meyer, 84%

11. SeaWorld, 79%

12. Fiji Water, 78%

13. Billabong, 78%

14. Major League Baseball, 69%

15. Harley Davidson, 65%1-miami-marlins-7-most-efficient-baseball-parks-alliance-to-save-energy

16. Carnival Cruise Lines, 63%

17. Speedo, 62%

The survey was
conducted among 1,500 persons ages 13+ with general representation across income, age, education and geographic demographics to represent a cross-section of the U.S. population.

E-Score is a product of E-Poll Market Research, a full service consumer research company that provides quantitative and qualitative research to media, entertainment and Fortune 1,000 companies. E-Poll was founded in 1997 and is headquartered in Los Angeles. More information is available at http://www.epollresearch.com.


Celebrity Star-Power in the 2014 Super Bowl

January 29, 2014
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Arnold Schwarzenegger

With 30 second ads on Fox’s telecast of the Super Bowl selling for a record-setting $4 million, the stakes are higher than ever for brands to make an impact.

As USA TODAY notes, many brands are using celebrities in their campaigns in order to optimize both the large television audience and the critical social media presence. Several brands are loading up with multiple celebrities in a single commercial. The trend of Super Bowl advertisers to release full or teaser versions of their ads prior to the broadcast may also increase the value of celebrities who are able to draw attention from online audiences.

Against this backdrop, as we did in 2012 and 2013, E-Poll once again took a look at what the celebrities in these ads bring to their respective brands’ campaigns.

Here are the E-Scores for the celebrity endorsers in this year’s Super Bowl advertisements:

Celebrity Brand E-Score* %
Awareness
%
Male Appeal
%
Female Appeal
Notable
Attribute
Sarah McLachlan Audi 90 27 59 58 Activist
Ellen DeGeneres Beats Music 97 83 46 73 Compassionate
Don Cheadle Bud Light 98 41 71 71 Articulate
Arnold
Schwarzenegger
Bud Light 89 85 45 27 Distinctive
Voice
Reggie Watts Bud Light 21 4 55 30 Unique
Bob Saget Dannon Oikos 90 66 38 41 Funny
John Stamos Dannon Oikos 99 66 38 41 Handsome
Dave Coulier Dannon Oikos 83 25 41 50 Funny
James Franco Ford 94 39 58 60 Handsome
Rob Riggle Ford 73 12 54 44 Funny
Danica Patrick Godaddy.com 87 40 48 43 Attractive
John Turturro Godaddy.com 84 23 55 41 Kooky/Wacky
David Beckham H+M 92 54 39 44 Handsome
Johnny Galecki Hyundai 93 28 65 75 Funny
Richard Lewis Hyundai 61 21 36 25 Creepy
Ben Kingsley Jaguar 95 33 63 64 Intelligent
Tom Hiddleston Jaguar 59 7 69 76 Handsome
Mark Strong Jaguar 43 4 65 56 Confident
Laurence Fishburne Kia 98 51 56 56 Distinctive Voice
Bruno Mars Pepsi 88 38 40 64 Good Energy
Kaley Cuoco Priceline 93 34 84 74 Funny
Bono RED/Bank of
America
90 50 40 50 Activist
Scarlett Johansson SodaStream 97 52 73 51 Sexy
Terry Crews Toyota 94 30 78 64 Funny
Carmen Electra Volkswagen 85 50 47 25 Sexy
Stephen Colbert Wonderful
Pistachios
92 45 58 53 Intelligent
Jerry Seinfeld (rumored) 97 71 60 52 Funny
Jason Alexander (rumored) 95 58 54 49 Funny
Larry David (rumored) 80 26 52 46 Funny

Source: E-Score Celebrity

E-Score Celebrity is conducted weekly among a nationally representative sample of 1,100 respondents ages 13+

E-Score Celebrity is a comprehensive resource for celebrity measurement and evaluation, ranking more than 7,500 celebrities and newsmakers from entertainment, sports, politics and culture on awareness, appeal and 46 different personality attributes.

* The E-Score is a composite measure that encapsulates the relative marketing effectiveness of each individual celebrity in the E-Score Celebrity database. Ranked on a scale from 0 to 100, the calculation takes into account not only traditional awareness and appeal, but also factors in negative measures to better gauge true marketability.


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