Taking a look in E-Score Brand, Facebook earns some very strong positive scores when compared to its peers in the Social Networking category, but a low Trustworthy score could be an area of concern as the company seeks to go public.
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TV Shows You Can’t Wait to Watch
Whether it’s to keep up with plot developments, to avoid Twitter spoilers or to be prepared for water cooler conversation, there are certain shows we go out of our way to see.
Using Program Pulse we looked at both broadcast and cable programs to see which scored the highest in “Special effort to watch.”
Source: Program Pulse Cable, Broadcast, Weekday, Late Night
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As mobile and tablet gaming becomes increasingly popular, the Angry Birds have emerged as a breakout hit, popular across a wide range of media. The Angry Birds rank second only behind gaming nobility Mario in awareness and just second to Yoshi in appeal. They also have a very high “Want to See More” score of 45%. Using E-Score Character Kids we looked at which video game characters kids 6-12 find the most appealing and which gaming characters they would like to see more of.
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Standing Out In The Upfronts
As the television “upfront” season approaches, it seems that every year certain categories of programming have emerged that are more popular with advertisers and sponsors. Some examples are: Family-Friendly, Engaging,Edgy and On-The-Rise.
In just a few clicks Program Pulse can help build a strong case for your Upfront Presentations. MediaSYNC’s easy and fast interface can identify program strengths and unique features in a simple and efficient way.
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Super Bowl Spots go Hollywood
This year Super Bowl advertisers en masse featured celebrities in their ads. With more than one-third of the big game spots featuring celebrities of both the real and animated variety, even a commercial
featuring an A-list celeb could have difficulty standing out.
Using E-Score Celebrity and Characterwe looked at how the Super Bowl ad stars compare to one another.
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Ellen Sellin for JC Penney
Amid JC Penney’s new logo, pricing and promotions, they have also introduced a new celebrity endorser in Ellen DeGeneres. This will be Ellen’s second stint of sorts with the department store as she worked at a JC Penney in Louisiana in the 70’s.
We decided to look at E-Score attributes for both for Ellen and JC Penney to see how Ellen’s popularity and personality can help influence JC Penney as it undertakes its new strategy.
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Source: E-Score Celebrity, E-Score Brand, Attributes based on highest scores
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Cable Networks Pawn for Ratings
The recent flood of storage, pawn, antique and auction cable shows has demonstrated that one man’s trash is another network’s hit show. But can the viewing audience sustain all these shows? With similar titles and subject matter, what sets one show apart from another?
Looking to appraise each of these trash-to-treasure shows, we used Program Pulse Cable to measure their strengths along several important program attribute and element ratings.
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Drew Brees Tops the Power 100 in 2012The quarterback broke NFL passing records and helped New Orleans recover from Katrina to take first place on Bloomberg Business week’s list of most powerful athletes Read more »
It’s never too early to prognosticate. Here are five athletes not in this year’s Power 100 who warrant watching
In conjunction with the CSE Group and Bloomberg BusinessWeek, the Nielsen/E-Poll N-Scores for athletes making up the Sports Power 100 have been incorporated into an interactive tool.
Click on the chart to the left to open the interactive tool. Chart athletes based on their on and off-field scores, earnings, awareness and their power score.
Beckham Family Values David Beckham and his famous family found a new life in America, helping him become soccer’s most prominent ambassador in the U.S.
To Be Young, in Love, and Highly Marketable The “Wozzilroy” combination of tennis’ Caroline Wozniacki and golf’s Rory McIlroy makes for an endorsement bonanza
The NHL’s Identity Crisis While the National Hockey League lacks marketable superstars—unlike its professional sports peers—a handful of leading players have potential to glow
Rick Horrow unveils the 2012 Power 100 and discusses the results with an all-star panel including sports executive Dave Checketts, Olympian Summer Sanders, and Hall of Fame baseball player Mike Schmidt.
Scrutinizing more than 3,000 professional athletes, CSE used the Nielsen/E-Poll N-score, plus a combination of rankings to develop the 2012 Power 100
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Most Innovative TV Brands
CES kicks off next week in Las Vegas, as the world’s technology companies introduce new products and vie for the attention of consumers and retailers alike.
Intense competition and new technology have driven rapid change in the market for new TVs, with MSNBC calling 2012 the “most significant year in TV display technology in 15 years.” Using E-Score Brand we decided to see which TV brands are considered the most Innovative.
Of course, lurking in the wings is Apple, with no entry in the product category yet, but with rumors aplenty. Apple’s Innovative score trumps the consumer electronics category at 44.
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Happy Holidays from E-Poll
As we come to the end of the year, our thoughts turn to friends, family and celebration. At E-Poll, we are celebrating a year of growth.
2011 saw the launch of the Nielsen/E-Poll N-Score sports survey, and the continued expansion of our MediaSYNC family of research products which now includes E-Score Celebrity, Brand, Character, and Music, Nielsen/E-Poll N-Score, and the Program Pulse suite of TV research products. We’d like to thank all of our clients and colleagues for helping make this possible.
From our family to yours, Happy Holidays!
Kids’ Favorite Holiday Characters
In the spirit of the season we decided to use E-Score Character Kids and E-Score Character Tots to see which are kids’ favorite holiday characters.
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