E-Poll Market Research

E – Score® Brand Report- Spring 2026

Graphic featuring the title 'E - Score Brand Report' with a subtitle 'Spring 2026', set against a blurred cityscape background.

We are pleased to present the E-Score Brand Report highlighting recent industry trends that are generating buzz. This comprehensive report is now available FREE through the following link: E-Score Brand Report.

The topics covered in this report showcase the limitless ways E-Score Brand can help guide your key decisions on brand positioning, talent partnerships and tracking competition, including:

  • Is “Top of Mind” Working?
  • Heritage Brands: Legacy or Complacency?
  • Brand Equity: One Hit Wonder or Built to Last?
  • Entertainment Franchises: Where to Invest Next?
  • Partnership Quick Hits    

A few highlights from the report:

Is “Top of Mind” Working?

Bar chart comparing brand awareness and ad recall metrics for Domino's, Alani Nu, and Abercrombie & Fitch among adults aged 18-49.
  • Domino’s marketing cuts through, driving massive awareness and ad recall, with room to deepen relevance.
  • With smaller reach but stronger recall and relevance, Alani Nu proves focused marketing can outperform scale.
  • The Abercrombie & Fitch brand refresh boosted visibility, but connection is still the gap.

Brand Equity: One Hit Wonder or Built to Last

Bar graph comparing brand metrics of Liquid Death and Kendra Scott, showing unique scores, brand consideration, and new product trial with positive and negative variations.
  • Liquid  Death proves differentiation can build loyalty, but scale requires broader conversion.
    • Momentum drops 
  • Kendra Scott shows that differentiation works when it turns style into repeat purchase.
    • Being different converts

Entertainment Franchises: Where to Invest Next?

A comparison table showing E-Score data for three brands: Friday, One Piece, and Love Island. Metrics include sentiments related to products, favorites, brand loyalty, identity, and social media buzz, each with corresponding positive score values.
  • From memes to high re-watchability, Friday is a cult classic with built-in demand for what comes next.
  • From manga fever and cosplay culture to Netflix success, One Piece is built for immersive expansion.
  • Love Island is a show that turns culture into commerce.

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E-Score: The only affordable, comprehensive, time tested dynamic research database of celebrities, brands, characters, and TV programs available in the marketplace.

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What you missed: Global Celebrities and Brands – A Winning Combination. International stars may start with built-in strength in their home markets, but when they drive trust, appeal, and real action in the U.S., it signals something bigger. If their influence holds here in the world’s most competitive market, it indicates real global scale. Read more HERE!

Not yet subscribed to our E-Score Platform Suite? Purchase Single E-Scores on celebrities, brands, and more!

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