
Tag: Market Research


Seeing Double: Is Using Multi-Endorsers a Wise Strategy?

Triple Threat: When Are Program Ratings Not Enough?

ADvance: Ad Effectiveness Methodologies Suited to Your Needs

E-Score Celebrity – What’s New?

E-Score Quarterly Report – The Top Celebrity Endorsers

Luxury Brands: What are the Young and Influential Buying Today and Tomorrow?

ADvance: Which HALF of your advertising is wasted

Licensing: New Opportunities in Brand, Character and Music
