E-Poll Market Research

E – Score® Brand Report- Fall 2025

Graphic for E-Score Brand Report featuring the title 'E - Score Brand Report' with a subtitle 'Fall 2025' against a background of a cityscape.

We are pleased to present the E-Score Brand Report highlighting recent industry trends that are generating buzz. This comprehensive report is now available FREE through the following link: E-Score Brand Report.

The topics covered in this report showcase the limitless ways E-Score Brand can help guide your key decisions on brand positioning, talent partnerships and tracking competition, including:

  • Partnership Quick Hits
  • Affordable, Reliable, Essential Brands
  • The Power Trifecta: Stranger Things x WNBA x Caitlin Clark
  • Peer Power Brands: Tweens/Teens + College Age Buzz
  • Brands on the Bubble: How Fragile Are They?

A few highlights from the report:

The Power Trifecta: Stranger Things x WNBA x Caitlin Clark

A chart titled 'The Power Trifecta' showing cultural heat metrics for 'Stranger Things', 'WNBA', and 'Caitlin Clark', including values for awareness and average scores with upward trend indicators.
  • This trifecta signals cultural heat across streaming, sports, and celebrity –  A unique opportunity to reach 18-34s with relevance, advocacy, and inspiration.

Power Brands: Tweens/Teens & College Age

A chart displaying the Social Proof Index for heavyweight brands among Teens and Young Adults, highlighting metrics for YouTube, Nike, TikTok, Air Jordan, Apple, and Coachella.
  • These are the brands anchoring young teen culture and carrying outsized peer influence.
  • These brands carry the most cultural weight on college campuses — signaling status, style, and belonging among peers.
    • Social Proof Index scores above 110 signal strong peer influence, cultural style, and social media relevance Index based on these metrics: Popular w/ people I know, Cool, Trend-Setter, Stylish, Proud to be associated with, Social media engagement.

Brands on the Bubble: How Fragile Are They?

  • Airbnb has cultural visibility but fragile bonds – without stronger trust and loyalty, its disruptor edge is at risk.
  • Mattel captures attention in moments, but without stronger loyalty and trust, its cultural wins risk being temporary.
  • Macy’s carries cultural weight but weak consumer bonds — making it a fragile heritage brand in today’s retail landscape.

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