E-Poll Market Research

E – Score® Brand Report- Winter 2025

E-Score Brand Report cover image featuring urban skyline and digital advertisements, with the text 'E - Score Brand Report Winter 2025' displayed prominently.

We are pleased to present the E-Score Brand Report highlighting recent industry trends that are generating buzz. This comprehensive report is now available FREE through the following link: E-Score Brand Report.

The topics covered in this report showcase the limitless ways E-Score Brand can help guide your key decisions on brand positioning, talent partnerships and tracking competition, including:

  • Partnership Quick Hits
  • Which Brands Deliver True Consumer Value?
  • Which Brands Leverage Their Community Appeal?
  • Who is Defining the Future of Innovation?
  • Which Brands Are Falling Short of Potential?    

A few highlights from the report:

Which Brands Leverage Their Community Appeal?

A comparative chart titled 'Leveraging Community Appeal' displaying metrics for the brands Reese's and Rare Beauty, including categories like Promoters, Fandom, Brand Loyalty, Popular with People I Know, and Nostalgic, with corresponding positive values.
  • Reese’s grows community the same way it wins holidays: people recommend it, choose it automatically, and feel emotionally tied to it.
  • Fans rally around Rare Beauty’s mission and emotional messaging, creating a values-driven community that stays deeply engaged.

Who is Defining the Future of Innovation?

A bar graph comparing the innovation scores of ChatGPT, Canva, and Tesla, with indicators showing their relative performance against the industry average.
  • Gen Z sees ChatGPT as uniquely innovative, highly informative, and clearly ahead of the technology curve.
  • Canva wins with Millennials because it helps them work smarter, stay competitive, and stand out.
  • For Gen X, innovation equals dominance. Tesla still leads because performance matters more than turbulence.

Which Brands Are Falling Short of Potential?

A chart displaying brands that are falling short in consumer usage, including SoFi, Bose, and MGM Resorts, with metrics indicating brand usage and consumer willingness to try new products or services.
  • SoFi can close the usage gap by making its strengths unmistakable at key moments in the customer journey.
  • Highlight Bose’s quality, reliability, innovation, and competitive edge to boost usage.
  • Highlight MGM Resorts’ trust, loyalty, and competitive edge to turn interest into bookings.

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E-Score: The only affordable, comprehensive, time tested dynamic research database of celebrities, brands, characters, and TV programs available in the marketplace.

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What you missed: Brand Partnership Trends We Predict in 2026. Over the past two years, brand partnerships shifted from chasing visibility to creating values-based alignment.  How will this trend continue into 2026 and beyond? See the full list here!

Not yet subscribed to our E-Score Platform Suite? Purchase Single E-Scores on celebrities, brands, and more!

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