We are pleased to present our FREE quarterly report through the following link: E-Score Celebrity Report. The comprehensive report offers a look at the top performing celebrity trends heading into the new year and what we can expect.

The topics covered in this report showcase the limitless ways E-Score Celebrity can help guide your key decisions on talent, endorsements, and critical trends, including:

• Diverse Endorsers Reach a Multicultural Market
• Content Creators Help Brands: Bella Poarch x Cash App
• Tastemakers: Music Artists with the Most Influence
• “Rizz”: Celebs Winning Gen Z’s Hearts and Wallets
• Deion Sanders: Prime Time Still Bringing It
• The Taylor Swift Effect: Travis Kelce Gains Clout

E-Score Celebrity has been tracking celebrities, athletes, and newsmakers for over 20 years with over 13,000 currently in our database. Here are few brief highlights from the report:

Tastemakers: Music Artists with the Most Influence

The dynamic role of music artists as tastemakers becomes evident as they continually push boundaries, ignite trends, and leverage their platforms to empower and connect with their audiences.

Using E-Score Celebrity, we identify music artists who have the right combination of qualities to be considered tastemakers, serving as influential ambassadors for brands across various industries.

• Billie Eilish’s sonic experimentation, blending dark pop, hip-hop, alternative, and electronic influences creates a soundscape unlike any other. Her lyrics tackle complex themes like depression, anxiety, and body image with unflinching honesty and vivid imagery, resonating deeply with a generation grappling with similar struggles.

“Rizz” (Charisma): Celebrities Winning Gen Z’s Hearts and Wallets

Examining the factors that attract Gen Z consumers to celebrities goes beyond mere aesthetics or talent. It’s about creating excitement with Gen Z on their terms.

Whether through social savvy, embracing authenticity, championing causes, or showcasing vulnerability, numerous variables contribute to defining celebrity charisma and engagement with Gen Z consumers.

Using E-Score Celebrity, we created a Charisma Index identifying 20 of the most captivating celebrities among these demanding consumers.

• Gen Z popularized a slang term for charisma, “Rizz,” which Oxford named its Word of the Year in 2023.

• Kai Cenet has grown in popularity due to his unfiltered humor, high energy, and willingness to embrace being awkward and vulnerable.

The Taylor Swift Effect: Travis Kelce Gains Clout

Travis Kelce, already a dominant force as an athlete, has experienced a significant boost to his off-field brand, courtesy of his association with global pop sensation Taylor Swift.

The mere mention of Kelce and Swift together generates significant buzz and media attention. This translates to valuable marketing opportunities for both, with brands eager to capitalize on the public’s fascination.

Using E-Score Celebrity, we conducted a comprehensive analysis to gauge the impact on Travis Kelce’s profile, both pre and post his connection with Taylor Swift.

What are consumers saying? (post-Taylor Swift open-ends)

• “Huge Swiftie and a Big Football Fan. He created a mixing of the best of both worlds.”

• “Love Mr.Swift”

• “Only in the news because of Taylor Swift”

• “Too much Pfizer and Taylor Swift. It’s a distraction. Play football or retire.”

Download the full FREE E-Score Celebrity Report to get more details on these and many other important trends on the rise in 2024.

The E-Score Platform

Our E-Score Platform gives you Trends, Endorsement & Fan Scores, Social Media Buzz, NPS and much more based on the product or products. When E-Score products are paired, advertisers, brands and the creative community own a powerful interface allowing them fine-tune their content and campaigns.

How do our clients use the E-Score Platform?

Your suite platform includes the E-Score products below which are designed to work harmoniously to provide the answers marketing, network and advertising executives rely on.

Depending on your specific needs, you can simply purchase a single E-Score, license an individual product, or gain access to the suite options below: