E-Poll Market Research

Global Celebrities and Brands – A Winning Combination

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International stars may start with built-in strength in their home markets, but when they drive trust, appeal, and real action in the U.S., it signals something bigger. If their influence holds here in the world’s most competitive market, it indicates real global scale.


Using E-Score Celebrity data, we look at which types of global stars move which types of brands here in the U.S.

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E-Score Celebrity Global 

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High Trust, High Appeal, Low Backlash

These international stars combine strong appeal and purchase intent with credibility and trust. Both score below average on “Fake” and “Annoying,” giving brands impact without the downside risk.


Best Fit: Auto, financial services, airlines, hospitality, and luxury CPG.

Bar chart comparing the celebrity scores of Margot Robbie from Australia and Lee Jung-Jae from South Korea in categories including Purchase Intent, Appeal, Awareness, Sincerity, Credibility, and Trustworthiness.
  • Margot Robbie delivers big U.S. awareness with real trust and purchase intent, aligning naturally with luxury beauty (Chanel) and travel brands (Away Travel).
    • Global scale with Mass appeal
  • Even with lower U.S. awareness, Squid Game star Lee Jung-Jae stands out for trust and credibility – and that belief drives purchase intent. Partnerships with Gucci Valigeria and MIDO reinforce his fit for luxury travel and high-end goods.
    • Trust first global breakout 

High Social Buzz, Real Activation.

These international stars turn cultural heat into buying behavior. They spark conversation, set trends, and convert fandom into purchase.


Best Fit: Fashion & beauty, streetwear, consumer tech, gaming, food & beverage, and limited-edition drops.

Comparison of Kylian Mbappé and Hudson Williams' E-Score metrics, including Social Buzz, Purchase Intent, and Fan engagement. Mbappé's scores are +26, +23, and +21, while Williams' scores are +24, +28, and +21.
  • Kylian’s global fanbase doesn’t just follow him – they buy. He delivers outsized buzz and purchase intent through fashion (Dior), Gaming (EA Sports), and limited-edition activations (Louis Vuitton).
    • Turning fandom into action:
  • Heated Rivalry star Hudson Williams shows how quickly culture converts. He’s already aligning with major fashion houses (Balenciaga) and creating viral moments for beauty brands through his skincare routine.
    • Emerging star with outsized activation

High Authenticity, High Identification, Real Connection

These international stars blend charm and style with strong purchase intent. They feel approachable and easy to identify with, without the overexposure that weakens impact.


Best Fit: Retail, lifestyle, wellness, beauty, QSR, and accessible CPG.

Bar chart comparing the E-scores of Lupita Nyong'o and Olivia Dean, highlighting their appeal, charm, and style with varying scores for each category.
  • Lupita blends warmth and relatability while staying below average on overexposure. Her work with DeBeers (promoting ethically-sourced diamonds) and WildAid (advocating against ivory poaching) proves she adds meaning, not just visibility.
    • Winning Through Identity
  • 2026 Best New Artist winner Olivia Dean pairs relatability with modern polish, driving strong appeal and purchase intent even at lower awareness. She puts her own stamp on luxury with her London-rooted authenticity at Burberry, while moving seamlessly into everyday style with Adidas Originals.
    • Relatable Rising Pop Star

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E-Score: The only affordable, comprehensive, time tested dynamic research database of celebrities, brands, characters, and TV programs available in the marketplace.

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What you missed: Talent in the Age of Influencers and AI

Visibility can be engineered overnight. Credibility can’t. E-Score Celebrity helps separate real talent from manufactured buzz by showing who earns trust, not just attention. Read more HERE! 

What’s next: Brand Report!

A FREE brand report is coming your way! Get ready for data-driven insights like never before. Stay tuned for a comprehensive look at what today’s consumers really think.

Not yet subscribed to our E-Score Platform Suite? Purchase Single E-Scores on celebrities, brands, and more!

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