We’re thrilled to announce that E-Poll Market Research has been acquired by Largo, a leading global provider of advanced AI-driven solutions for the film, television, and advertising industries.
For over 25 years, E-Score® has been the trusted standard for audience intelligence. Today marks an exciting next chapter in that legacy.
Our E-Score® platform continues exactly as you know it, with all the features, data, and support that inform your decision-making. What’s being added is a powerful new dimension: predictive capabilities powered by Largo’s advanced AI technology.
By combining our decades of longitudinal data with next-generation AI, we’re unlocking faster, smarter decision-making for brands, studios, and agencies worldwide.
Our capabilities are evolving, while everything you trust will stay.
We’re excited about this journey and look forward to delivering even greater value to your business.
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Read more details below. If you have any questions, please don’t hesitate to reach out to our sales team.
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LARGO ACQUIRES US-BASED E-POLL MARKET RESEARCH – SCALING INTERNATIONAL OPERATIONS
Leading global provider of advanced AI-driven solutions for the film, television and advertising industries, Largo, has acquired US consumer research and market insights firm E-Poll Market Research. By combining nearly three decades of trusted, longitudinal audience intelligence with next-generation AI-driven predictive technology, the landmark deal is set to boldly redefine how brands, studios, agencies and advertisers understand and anticipate audience behaviour.
Having established widespread adoption across film, television and advertising working with more than 600 companies, including major Hollywood studios and leading agencies Largo is accelerating its expansion within the global advertising and marketing sector. The company, which is backed by Sylvester Stallone and Thomas Tippl, Vice Chairman Activision Blizzard, acquired London-based market research technology and consultancy QuMind in August last year. Building on that momentum, Largo’s acquisition of E-Poll Market Research marks a significant next phase of growth, establishing a permanent US presence under the banner Largo US and positioning the group to scale its international operations at pace.
At the core of the newly combined Largo US offering is E-Poll’s flagship product suite, E-Score® the only affordable, comprehensive, time-tested, dynamic research database measuring audience perception of celebrities, brands, characters and television programmes. Measuring consumer appeal, endorsement power, loyalty and marketability, E-Score has long set the industry benchmark for entertainment brands and marketing clients seeking to track brand health and better understand audience engagement. Through its integration with Largo’s strong product ecosystem, E-Score will now evolve from best-in-class measurement into a predictive decision-making engine enabling clients to model outcomes, optimise strategies and reduce risk before committing marketing spend, content investment or talent decisions. Over time, the combined platform will also enable E-Poll to scale its celebrity, brand and IP measurement methodologies more efficiently into international markets.
Largo’s audience testing technologies are built on the creation of high-fidelity digital twins authentic, data-driven representations of real individuals generated through a proprietary, patented questionnaire methodology. Unlike most AI platforms, which rely heavily on short-term, scraped or inferred data and synthetic personas, Largo’s approach is grounded in direct human input. This results in digital twins that deliver a 90 per cent accuracy rate when benchmarked against traditional quantitative testing methods, setting a new industry standard for precision and realism.
By combining E-Poll’s decades of continuously measured audience intelligence with Largo’s digital twin infrastructure, the platform delivers a rare blend of longitudinal depth and accurate predictive insight that no competitor currently offers. Once expanded into the UK and international markets, this positions the platform as a truly global standard. Marketers can evaluate emotional response, assess likeability, estimate purchase intent and even engage in one-to-one qualitative interactions with individual twins all before ideas reach the market. With thousands of digital twins available per country across more than 20 global markets, clients can generate reliable, localised insights in under an hour, compressing what was once a multi-week research process into near-real time decision support. All profiles are refreshed annually to ensure accuracy and relevance as audience attitudes evolve.
Trusted by Fortune 500 brands for over 25 years, E-Poll boasts a prestigious client base of world-leading studios, networks, media agencies, broadcasters, and brands. Its entertainment-native research expertise measures audiences’ emotional connection to talent, characters, franchises, and content. This domain knowledge ensures that Largo’s AI models are informed by research methodologies designed specifically for entertainment, creative content and decision-making.
The acquisition was led by Sami Arpa, CEO and Co-founder of Largo and Gerry Philpott, President and CEO of E-Poll Market Research. Gerry Philpott will head up the Largo US operation as EVP Largo US. Operationally, E-Poll will continue to operate as a trusted standalone brand while being deeply integrated into Largo’s digital ecosystem. All 13 E-Poll staff are retained, with senior leadership stepping into expanded Largo US roles, ensuring continuity for existing clients while accelerating innovation. Largo will also place several staff within E-Poll’s Los Angeles headquarters, further anchoring the group’s US expansion and strengthening its global operating model.
Sami Arpa, CEO and Co-founder, Largo, said: “We’re excited to be joining forces with E-Poll, who share our vision for redefining the future of data backed market intelligence. We want to enable our clients to move faster and smarter from creative spark to market execution with united workflows dynamic insight generation and significantly improved accuracy. Working together we are uniting human insight, historical depth and data driven foresight to push the boundaries of what’s possible at scale.”
Gerry Philpott, EVP, Largo US added: “Entertainment and brand marketing is a global business, and the acquisition by Largo fulfils my vision of expanding E-Poll’s unique and powerful data set where it allows our experience to aid businesses in full end to end strategies. Largo is a young and dynamic company doing great things and is a perfect fit for the products and services we’ve been delivering to clients for decades. They have a clear vision for the future and I’m very excited to help them make that happen.”
In February last year, Largo announced the successful closure of its Series A financing round, securing Sylvester Stallone and Thomas Tippl, Vice Chairman Activision Blizzard, as strategic partners and investors. Series B financing is currently underway and expected to close later this year.
About Largo
Largo was launched in 2020 as a spin-off of with the prestigious Swiss technical university, Ecole Polytechnique Fédérale de Lausanne (EPFL). Largo is headquartered at the EPFL Innovation Park in Lausanne, an ecosystem for world-class start-ups and companies. The award-winning venture scooped ‘Best new start-up’ at the San Sebastian Film Festival 2019 and was selected as one of the Horizon 2020 Top Start-ups for Berlinale 2020 in addition to the Top 100 Swiss Start-Up Awards.
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