E-Poll Market Research

E – Score® Celebrity Report – Winter 2026

Title page for the E-Score Celebrity Report, Winter 2026, with a blue background and a cityscape image.

We are pleased to present the E-Score Celebrity Report highlighting recent industry trends that are generating buzz. This comprehensive report is now available FREE through the following link: E-Score Celebrity Report.

The topics covered in this report showcase the limitless ways E-Score Celebrity can help guide your key decisions on endorsements, talent partnerships, and catching a rising star, including:

  • Face vs. Name: Choosing the Right Kind of Awareness
  • Celebrities Built For Long-Term Value
  • Trust Beats Reach in the Influencer Economy
  • Smart Celebrity Buys Right Now
  • Partnership Quick Hits

A few highlights from the report:

Face vs. Name: Choosing the Right Kind of Awareness

A comparative chart showing the E-score results for Florence Pugh and Ciara, highlighting their strengths in visual-first and high-trust categories respectively, with color-coded bars representing Name, Face, and Average scores.
  • Image-led recognition fuels Florence’s luxury impact with brands like Valentino and Tiffany & Co.
  • Ciara’s name brings built-in credibility, as seen with her campaign for health and wellness leader Thorne HealthTech.

Trust Beats Reach in the Influencer Economy

An infographic comparing three influencers: Dr. Mike, Ryan Trahan, and Charli D'Amelio. It displays their follower counts on YouTube and TikTok, along with metrics for brand readiness, strong awareness, and purchase intent. Visual elements include bar graphs and arrows indicating trustworthiness and authenticity ratings.
  • Dr. Mike’s authority and credibility make him brand-ready in health and wellness, not just influential.
  • Ryan Trahan turns credibility into endorsement power — built for Gen Z brands that value authenticity over hype.
  • Charli D’Amelio delivers massive reach, but limited trust depth — making endorsements riskier. Best for short-term awareness spikes, not sustained brand building.

Smart Celebrity Buys Right Now

Comparison chart showing the endorsements and attributes for Lola Tung and David Corenswet, highlighting their charm, approachability, and energy levels, along with scores in purchase intent and awareness.
  • TIME100 Next and Forbes 30 Under 30 honoree Lola Tung drives outsized endorsement impact without overexposure.
  • David Corenswet converts through relatability and polish, amplified by his rise as Superman and TIME100 Next recognition.

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E-Score: The only affordable, comprehensive, time tested dynamic research database of celebrities, brands, characters, and TV programs available in the marketplace.

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What you missed: Accurate Brand Alignment: Matching Partners to Performance. Dynamic brand partnerships must be sourced carefully. Our latest newsletter breaks down how the right partners strengthen core brand drivers and shows you what’s actually working. Read more HERE!

What’s next: Talent in the age of influencers and AI. 

Not yet subscribed to our E-Score Platform Suite? Purchase Single E-Scores on celebrities, brands, and more!

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