We are pleased to present the E-Score Brand Report highlighting recent industry trends that are generating buzz. This comprehensive report is now available FREE through the following link: E-Score Brand Report.

The topics covered in this report showcase the limitless ways E-Score Brand can help guide your key decisions on brand positioning, talent partnerships and tracking competition, including:

• Brand Buzz: High Impact Brand Partners
• Which Luxury Brands Align with Gen Z Values?
• Emerging Brands Helping Shape the Future of Fashion
• Speed x Sophistication: Red Bull Racing x Patrón Tequila Partnership
• Jack in the Box x Deadpool: Perfect for Young Male Consumers

A few highlights from the report:

Which Luxury Brands Align with Gen Z Values?

The luxury market has traditionally targeted affluent, older consumers valuing heritage, exclusivity, and craftsmanship. However, the landscape is evolving with Gen Z emerging as key players, prioritizing sustainability, authenticity, and social responsibility.

Using E-Score Brand, we analyzed the luxury market to identify which brands align with Gen Z values and which need to evolve to stay relevant.

• Luxury fashion house, Dior, recently appointed Willow Smith as a Gen Z brand ambassador and has committed to reducing its environmental footprint by 2030 through initiatives like refillable packaging, organic farming, and eco-designed boutiques.

• The iconic luxury brand, Gucci, has faced negative headlines over the years for misleading consumers about sustainability efforts and hiring a diversity chief after criticism of culturally insensitive designs.

Emerging Brands Helping Shape the Future of Fashion

Emerging apparel brands are now significant trend-setters, especially among younger consumers. Their innovative designs and cultural relevance resonate with this demographic, often influencing broader market trends across many other consumer segments.

Using E-Score Brand, we identified eight emerging apparel brands that have already captured younger consumers and are gaining mainstream adoption.

• Vuori is gaining popularity for its modern designs, quality materials, and sustainability. Influencer collaborations like with Olivia Dunne have boosted its appeal, and with plans to open 100 stores by 2026, Vuori’s growth is set to continue.

Jack in the Box x Deadpool: Perfect for Young Male Consumers

The third Deadpool has surpassed expectations and is becoming the next Marvel blockbuster. “Deadpool & Wolverine” had the sixth-biggest opening weekend in box office history and the largest for an R-rated film.

Our E-Score Brand analysis reveals the synergy between Jack in the Box and Deadpool and why a collaboration between the brands is particularly promising for engaging male consumers aged 18-34.

• The Jack in the Box Deadpool exclusive sparked social media buzz and excitement by boosting fan engagement before the “Deadpool & Wolverine” movie. Fans rushed to get Mini Chimi Bang Bangs, Deadpool-themed merchandise, and Fandango credits.

The collaboration leveraged each brand’s strengths: Jack in the Box drew crowds through Deadpool’s buzz, while Deadpool gained visibility from Jack in the Box’s promotions. 

Download the full FREE E-Score Brand Report to get more details on these and many other important trends for 2024.

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