E-Poll Market Research

E-Score Celebrity Report – Spring 2024

We are pleased to present our FREE quarterly report through the following link: E-Score Celebrity Report. This comprehensive report offers a look at some top celebrity trends in 2024 so far and what we can expect for the remainder of the year.

The topics covered in this report showcase the limitless ways E-Score Celebrity can help guide your key decisions on talent, endorsements, and critical trends, including:

  • Influencer Authenticity = Brand Alignment
  • Sports Legends: Brands Leveraging Retired Athletes
  • “Super Fan” Trends: 5 Biggest Gains in Fan Score
  • Who’s That? Celebrity Voices Consumers Love
  • Partnership Spotlight: Terminator & State Farm Break the Clutter

E-Score Celebrity has been tracking celebrities, athletes, and newsmakers for over 20 years with over 13,000 currently in our database.  Here are few brief highlights from the report:

Influencer Authenticity = Brand Alignment

Brands are increasingly leveraging influencers to forge authentic connections with audiences, fostering trust while amplifying brand visibility and loyalty.

To ensure successful influencer collaborations, brands should focus on a variety of key performance indicators (KPIs) beyond mere follower counts. By leveraging E-Score Celebrity, we’ve pinpointed 15 reputable influencers within the Gen Z and Millennial demographic (aged 43 and under).

These influencers boast impressive ratings in Trustworthiness, Fandom, and Endorsement Impact, all surpassing the influencer average for these crucial metrics.

  • Marques Brownlee, with over 20 million viewers across his YouTube channels and host of the Waveform: The MKBHD Podcast, has emerged as a trusted figure in the tech realm over his 16+ years of content creation. His informative reviews frequently appear on mainstream news channels and further solidify his credibility.

“Super Fan” Trends: 5 Biggest Gains in Fan Score

Celebrity fandom significantly impacts modern culture, driving trends and consumer choices while fostering dedicated communities.

Utilizing E-Score Celebrity, we pinpointed 5 celebrities whose Fan Scores surged over a 12+ month period, considering metrics like awareness, appeal, social media engagement, and attributes such as talent and dynamism. All featured celebrities boast recent Fan Scores well above the average of 34 for all celebrities.

  • Jacob Elordi’s breakout roles in “Priscilla” and “Saltburn” skyrocketed his fanbase, particularly his BAFTA-nominated performance in “Saltburn,” which sparked TikTok trends and even inspired a line of scented candles. TAG Heuer seized the opportunity, appointing Jacob as their global brand ambassador in 2023.
  • Christopher Nolan’s Fan Score surged with the release of “Oppenheimer,” widely seen as his best film yet. The biopic not only met high anticipation but also benefited from the “Barbenheimer” phenomenon, as it shared a release date with “Barbie,” leading to viral memes and double feature bookings.

Who’s That? Celebrity Voices Consumers Love

The presence of celebrity voice actors adds substantial worth to diverse media platforms such as animated films, TV series, video games, and commercials. Their participation not only ignites excitement and amplifies marketing endeavors but also elevates storytelling and enriches the overall production quality of the project.

Through analysis with E-Score Celebrity, we pinpointed celebrities boasting both Distinctive Voices and Passionate Fans, surpassing the celebrity average for both metrics, within the 18-64 consumer demographic.

  • James Earl Jones, with the highest Distinctive Voice score, outpaces Morgan Freeman by 15 points. Renowned for iconic roles like Darth Vader and Mufasa, he retired as the voice of Vader in 2022, authorizing AI voice recreation for future roles.
  • Despite being lesser known, Brian Cox’s voice acting prowess extends beyond his acclaimed role as Logan Roy on HBO’s “Succession.” His distinctive voice has been through various media, from narrating audiobooks to voicing McDonald’s commercials, embodying Death in the Prime Video series “Good Omens,” and portraying Emperor Scolar Visari in the Killzone video game franchise.

Download the full free celebrity report to get more details on these and many other important trends for 2023.

For information on accessing the powerful E-Score Platform, contact sales-team@epoll.com

The E-Score Platform

Our E-Score Platform gives you Trends, Endorsement & Fan Scores, Social Media Buzz, NPS and much more based on the product or products. When E-Score products are paired, advertisers, brands and the creative community own a powerful interface allowing them fine-tune their content and campaigns.

How do our clients use the E-Score Platform?

Your suite platform includes the E-Score products below which are designed to work harmoniously to provide the answers marketing, network and advertising executives rely on.

Depending on your specific needs, you can simply purchase a single E-Score, license an individual product, or gain access to the suite options below: 

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