As the Newfronts approach, the E-Score product suite is an indispensable tool for advertisers seeking to make informed decisions through data-driven insights. The E-Score platform makes it easy to leverage multiple databases to better inform decisions when it comes to streaming monetization strategies, programming, and brand partnerships.
Use E-Score Programs Cable/Streaming to go beyond the ratings and understand viewer perceptions of a show while concentrating on specific metrics that uncover show types attracting a highly engaged audience.
Use E-Score Brand to assess top streaming platforms with a broader set of KPIs that go beyond viewer counts. This allows for nuanced differentiation by exposing benchmark comparisons that pinpoint areas of weakness, or highlight competitive advantages, ultimately proving a platform’s efficacy in engaging audiences.
It also features hundreds of product categories allowing advertisers to identify potential brand partnerships or collaborations that align with client KPI’s.
The following are three different examples of how you can put E-Score data to work:
Example 1: Platform Differentiation & Ad Strategy
Use E-Score Brand to identify streaming platforms with strong profiles among a target audience. Each of the following streaming platforms exceeds the Streaming Video Category Average among three different consumer age groups (under 30, 30-54, 55+) for these key metrics:
- Fandom
- Positive Buzz
- Ad Recall
- Future Consideration
The five highest scoring attributes for each streaming platform have been included to understand what is driving fan passion.
- Social streamers bring the cool factor for younger viewers: For consumers under 30, social streamers (YouTube and TikTok) continue to be power players rivaling the biggest names in TV & film streaming. YouTube and TikTok share a top 5 quality in “Cool” that separates them from Netflix, Disney+, and Hulu.
- Consumers 30+ enjoy their free, ad-supported TV: Amazon Freevee and Tubi TV are two free streaming options that score in the top 5 for viewers 30-54 and 55+.
- The leader: Netflix is the lone streaming service to make the top 5 across all three age groups.
Example 2: Audience Engagement for Target Advertising
Use E-Score Programs Cable/Streaming to identify shows with a highly engaged audience (“sticky” shows) that are attractive to brands and advertisers. The following 20 shows exceed the Cable/Streaming Program Average for six metrics critical to high engagement among current viewers 13-54:
- I Cannot Miss (ranked by this metric)
- Appeal (Top 2 Box “Like A Lot/Like”)
- Loyalty (Top Box “Make A Special Effort to Watch”)
- Has Good Buzz
- I Binge Watch
- High-Impact adaptations: Well executed adaptations draw from the built-in fan base of the original work while also expanding to newcomers. The buzzworthy Addams Family adaptation, Wednesday, tops the list and is joined by 8 other adaptations in the top 20: The Last of Us, One Piece, Twisted Metal, Gen V, Heartstopper, Reacher, Invincible, and Ted.
- Netflix’s One Piece, in the top 10, was a surprise hit in 2023 debuting to more than 100 million hours viewed in its first week, drawing a more diverse audience than competitors (25% Hispanic, 19% African American) per Variety***, trending on TikTok (#OnePieceNetflix) with over 4 billion search impressions during the show’s first two weeks****.
Example 3: Discovery and Exploration of Brand Partnerships
Use E-Score Brand to discover brands that engage with target audiences. We identified 10 brands that resonate with three different consumer segments: Male Sports Fans, Gen Z, and Female Fashionistas. Each brand exceeds the All Brand Average for 5 KPIs among each consumer segment:
- Awareness
- Attribute: Relevant to Me
- Fandom
- Aware of Advertising (past month)
- Future Consideration (Top 2 Box)
As advertisers gear up for the Newfronts, harnessing the power of our E-Score product suite becomes essential as seen above. With data driven insights and a comprehensive range of KPIs, E-Score can help you make the right informed decisions on monetization strategies, programming choices, and brand partnerships. By utilizing E-Score Brand and E-Score Programs Cable/Streaming, advertisers can gain the competitive edge and identify strengths, weaknesses, and many opportunities in engaging audiences.
For information on accessing the powerful E-Score Platform, contact sales-team@epoll.com
The E-Score Platform
Our E-Score Platform gives you Trends, Endorsement & Fan Scores, Social Media Buzz, NPS and much more based on the product or products. When E-Score products are paired, advertisers, brands and the creative community own a powerful interface allowing them fine-tune their content and campaigns.
How do our clients use the E-Score Platform?
Your suite platform includes the E-Score products below which are designed to work harmoniously to provide the answers marketing, network and advertising executives rely on.
Depending on your specific needs, you can simply purchase a single E-Score, license an individual product, or gain access to the suite options below:
