We are pleased to present the year’s first E-Score Brand Report highlighting recent industry trends that are generating buzz. This comprehensive report is now available FREE through the following link: E-Score Brand Report.

The topics covered in this report showcase the limitless ways E-Score Brand can help guide your key decisions on brand positioning, talent partnerships and tracking competition, including:

• Geico 360° Brand Profile
• Fortnite is a Model for Brand Collaborations in the Digital Age
• Beverage Trends: The Flavored Alcohol & Alcohol-Free Beer Boom
• The Top Returning Y2K Fashion Brands
• Revitalizing Your Brand: Partnering with a Rising Star Calvin Klein x Jeremy Allen White

A few highlights from the report:

Geico 360° Brand Profile

The E-Score product suite offers comprehensive insights into a company’s brand touchpoints, encompassing elements like the brand name, logo, mascot, and celebrity endorsements within the target consumer audience.

Using three key E-Score products (Brand, Character/Brand Mascot, Celebrity), we conducted a thorough profiling of insurance giant, Geico. This analysis evaluated different asserts including the brand itself, iconic mascots like the Caveman or Gecko, and recent celebrity endorsers such as Ken Griffey Jr. 

• The Geico brand has been an insurance industry staple for nearly 90 years and customer satisfaction continues to be a strength with a positive Net Promoter Score (+3) and above average scores across several KPIs.

• Geico enjoys the advantage of having two beloved brand mascots that resonate with consumers aged 18-49, with notable resurgence in interest of the recently revitalized Caveman character.

• The dominant strategy of employing retired athletes as brand ambassadors is well-established in the insurance sector. Geico tapped into the trend by featuring baseball legend Ken Griffey Jr. His strong influence among consumers aged 18-49 aligns well with the brand. 

The Top Returning Y2K Fashion Brands

Y2K trends have made a remarkable comeback in recent years, embraced by both celebrities and consumers, driven largely by social media platforms such as TikTok.

Major retailers like Nordstrom and Shein are capitalizing on this trend, catering to the nostalgia-driven Gen Z demographic. Shein, in particular, experienced a significant sales surge in items like baby tees, corset tops, and women’s tracksuits reminiscent of Paris Hilton’s iconic looks from 20 years ago.

Using E-Score Brand, we pinpointed nine Y2K fashion brands that outshine the Apparel Category Average in Brand Fandom and Brand Consideration among Gen Z consumers.

• Y2K brands like True Religion are experiencing growth in popularity among Gen Z. The brand has successfully revitalized its image though strategic partnerships with trendy brands, celebrities, and content creators, breathing new life into the brand. 

Partnering with a Rising Star – Calvin Klein x Jeremy Allen White

Calvin Klein teamed up with rising star Jeremy Allen White, renowned for his role in the Emmy-winning FX series, “The Bear.” With White’s accolades and growing fame, this collaboration offers a fresh twist to the classic brand, injecting it with renewed energy and appeal.

Using data from E-Score Celebrity and E-Score Brand we take a closer look at the collaboration to find out how the White’s star power can elevate a legacy brand like Calvin Klein among consumers 18-49.

• Calvin Klein’s collaboration with Jeremy Allen White has sparked major buzz, generating $12.7 million in media impact value in under 48 hours. A TikTok video promoting the campaign garnered over 4.5 million views within the week. 

• Calvin Klein is seizing the opportunity to capitalize on the widespread acclaim of “The Bear”, a beloved show with a large fanbase, thus tapping into the buzz surrounding both the series and the actor.  

These topics and more are covered in detail through our FREE quarterly report. Download the full FREE E-Score Brand Report to explore the possibilities of what E-Score Brand, along with its simple brand dashboard and robust data capabilities, can do for you.

The E-Score Platform

Our E-Score Platform gives you Trends, Endorsement & Fan Scores, Social Media Buzz, NPS and much more based on the product or products. When E-Score products are paired, advertisers, brands and the creative community own a powerful interface allowing them fine-tune their content and campaigns.

How do our clients use the E-Score Platform?

Your suite platform includes the E-Score products below which are designed to work harmoniously to provide the answers marketing, network and advertising executives rely on.

Depending on your specific needs, you can simply purchase a single E-Score, license an individual product, or gain access to the suite options below: