We are pleased to present the E-Score Brand Report highlighting recent industry trends that are generating buzz. This comprehensive report is now available FREE through the following link: E-Score Brand Report.
The topics covered in this report showcase the limitless ways E-Score Brand can help guide your key decisions on brand positioning, talent partnerships and tracking competition, including:
- Partnership Quick Hits
- Which Brands Deliver True Consumer Value?
- Which Brands Leverage Their Community Appeal?
- Who is Defining the Future of Innovation?
- Which Brands Are Falling Short of Potential?
A few highlights from the report:
Which Brands Leverage Their Community Appeal?
- Reese’s grows community the same way it wins holidays: people recommend it, choose it automatically, and feel emotionally tied to it.
- Fans rally around Rare Beauty’s mission and emotional messaging, creating a values-driven community that stays deeply engaged.
Who is Defining the Future of Innovation?
- Gen Z sees ChatGPT as uniquely innovative, highly informative, and clearly ahead of the technology curve.
- Canva wins with Millennials because it helps them work smarter, stay competitive, and stand out.
- For Gen X, innovation equals dominance. Tesla still leads because performance matters more than turbulence.
Which Brands Are Falling Short of Potential?
- SoFi can close the usage gap by making its strengths unmistakable at key moments in the customer journey.
- Highlight Bose’s quality, reliability, innovation, and competitive edge to boost usage.
- Highlight MGM Resorts’ trust, loyalty, and competitive edge to turn interest into bookings.
**********************************************************
E-Score: The only affordable, comprehensive, time tested dynamic research database of celebrities, brands, characters, and TV programs available in the marketplace.
**********************************************************
What you missed: Brand Partnership Trends We Predict in 2026. Over the past two years, brand partnerships shifted from chasing visibility to creating values-based alignment. How will this trend continue into 2026 and beyond? See the full list here!
Not yet subscribed to our E-Score Platform Suite? Purchase Single E-Scores on celebrities, brands, and more!