We are pleased to present the E-Score Brand Report highlighting recent industry trends that are generating buzz. This comprehensive report is now available FREE through the following link: E-Score Brand Report.
The topics covered in this report showcase the limitless ways E-Score Brand can help guide your key decisions on brand positioning, talent partnerships and tracking competition, including:
- Partnership Quick Hits
- Affordable, Reliable, Essential Brands
- The Power Trifecta: Stranger Things x WNBA x Caitlin Clark
- Peer Power Brands: Tweens/Teens + College Age Buzz
- Brands on the Bubble: How Fragile Are They?
A few highlights from the report:
The Power Trifecta: Stranger Things x WNBA x Caitlin Clark
- This trifecta signals cultural heat across streaming, sports, and celebrity – A unique opportunity to reach 18-34s with relevance, advocacy, and inspiration.
Power Brands: Tweens/Teens & College Age
- These are the brands anchoring young teen culture and carrying outsized peer influence.
- These brands carry the most cultural weight on college campuses — signaling status, style, and belonging among peers.
- Social Proof Index scores above 110 signal strong peer influence, cultural style, and social media relevance Index based on these metrics: Popular w/ people I know, Cool, Trend-Setter, Stylish, Proud to be associated with, Social media engagement.
Brands on the Bubble: How Fragile Are They?
- Airbnb has cultural visibility but fragile bonds – without stronger trust and loyalty, its disruptor edge is at risk.
- Mattel captures attention in moments, but without stronger loyalty and trust, its cultural wins risk being temporary.
- Macy’s carries cultural weight but weak consumer bonds — making it a fragile heritage brand in today’s retail landscape.
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