Have no fear, the Michelin Man is here!
Corporate characters typically reflect desired qualities of the brand or product message. The new-look Michelin Man is intended to take a more active and aggressive role. E-Score Character will measure the Michelin Man along attributes “brave” and “exciting” to gauge how effectively the character is portraying those features. E-Score Character will show how Mrs. Butterworth’s attribute scores “warm” and “sincere” have moved since she revealed her first name. Use E-Score Character to gauge if your corporate characters are effectively delivering your intended brand message.