There’s more to cooking shows than just providing alternative programming for a mass audience. Food and entertaining are not only a lifestyle driver, but in today’s budget conscious society, home cooking is a necessity more than ever. Which celebrity chefs are helping drive the next wave in food and health programming?
Chefs Focused on Health are in High Demand
- Example: Eat Yourself Healthy by Jamie Oliver
- Global vegan food market growth: $22.3B in 2025 to $55.8B in 20341
Affordable Chef-Driven Meal Solutions are Surging
- Example: Gordon Ramsay x Home Chef
- Meal kit market growth: $18.5B in 2025 to $76.7B in 20342
Digital Chefs Expand Their Influence
- Example: Joshua Weissman 2M YouTube followers
- 77% of Americans choose meals based on online trends; food content is nearly 40% of their social feeds3
Top Chefs to Watch for 2026
A strong endorsement profile positions Curtis alongside athletes and entertainers as a mainstream brand voice.
Master Chef alum with charisma and viral reach, Nick is primed as TV’s next breakout chef star with 27M+ followers.
Double-digit growth across key metrics has Esther quickly moving from chef to cultural figure.
SOURCE: E-Score Celebrity, September 2024-September 2025, A 18-54
- https://finance.yahoo.com/news/vegan-food-market-size-hit-153000161.html
- https://finance.yahoo.com/news/76-7-bn-meal-kit-082400541.html
- https://nypost.com/2025/07/01/lifestyle/majority-of-americans-turn-to-social-media-for-mealtime-inspiration/
**********************************************************
E-Score: The only affordable, comprehensive, time tested dynamic research database of celebrities, brands, characters, and TV programs available in the marketplace.
**********************************************************
What you missed: E-Poll Advantage: How We Make Your Job Easier! Read how the suite of E-Score products delivers depth, actionable attributes, and predictive measures HERE!
What’s Ahead: A new FREE Celebrity Report! A deep dive into the celebrities on the rise. The plethora of E-Poll data allows for accurate predictability of trends like never before!
Not yet subscribed to our E-Score Platform Suite? Purchase Single E-Scores on celebrities, brands, and more!