We are pleased to present the E-Score Celebrity Report highlighting recent industry trends that are generating buzz. This comprehensive report is now available FREE through the following link: E-Score Celebrity Report.
The topics covered in this report showcase the limitless ways E-Score Celebrity can help guide your key decisions on brand positioning, talent partnerships and tracking competition, including:
- Brand Value: Influencers vs. Traditional Celebrities
- Women’s Sports as Brand Accelerators
- Festival Artists with Brand Extension Power
- Multi- Hyphenates as Strategic Brand Assets
- Celebrity Partnership Quick Hits
A few highlights from our report:
Women’s Sports as Brand Accelerators
Women’s sports are surging in cultural and commercial momentum, driven by rising viewership, investment, and a new wave of impact athletes. Female athletes are proving to be powerful brand partners – authentic, influential, and emotionally resonant – while growing media coverage is opening valuable new marketing opportunities.
Using data from E-Score Celebrity, we identified female athletes with strong trust and conversion potential – ideal for emotional storytelling and early brand alignment. To help with this search, our Athlete Impact Index identified emerging talent poised for breakthrough growth.
- Masai Russell’s high score 139 reflects her trust, inspiration, and relatability. A 2024 Olympic gold medalist and social media standout, she blends athletic credibility with empowering, fan-friendly content – making her a rising star for brands.
- Paige Bueckers is off to a standout 2025 – NCAA champion and No. 1 WNBA pick. Her Athlete Impact Index score (125) is fueled by authenticity, inspiration, and influence, positioning her as more than an athlete – she’s a trusted role model and cultural force.
Festival Artists with Brand Extension Power
Music festivals are now cultural hubs where music, fashion, beauty, and brand storytelling converge. For crossover music artists, they offer a powerful platform to connect across style, identity, and social influence – making them ideal for multi-touchpoint brand campaigns.
Using both E-Score Celebrity and E-Score Music data among 18–34-year-olds, we identified eight 2025 festival performers with strong branding potential beyond music. Each was ranked by an Extendibility Score – including key celebrity traits like awareness, appeal, versatility, trend-setting, coolness, and influence to quantify their crossover impact.
- LISA, BLACKPINK and The White Lotus standout, recently rocked Coachella and leads all crossover artists in extendibility. There is strong interest in seeing her in a concert movie, acting in a film, starring in an immersive experience, and partnering with brands from the fragrance, cosmetics, clothing, food/snacks industries.
- Charli XCX over-indexes on many attributes including Cool, Beautiful, Confident, Glamorous, Influential, and Trend-Setter, making her a compelling pick for brands looking to breakthrough.
Multi-Hyphenate Celebrities as Strategic Brand Assets
As brands seek more efficient, flexible ways to reach fragmented audiences, multi-hyphenate celebrities stand out as high-impact and high value brand partners. Using E-Score Celebrity, we identified A-list stars whose unique blend of high awareness, fan devotion, endorsement effectiveness, and social influence positions them to deliver results across multiple verticals.
This trend was evident recently at CinemaCon where multi-hyphenate celebrities are no longer the exception, they’re the rule. They represent efficient media vehicles delivering influence across multiple touchpoints with a single talent.
- Michael B. Jordan delivers the complete package: creative authority, cultural capital, and consumer trust. He headlines blockbusters (Creed franchise), has a production company (Outlier Society), and has a diverse brand portfolio (David Yurman, Propel, AFC Bournemouth).
- His strongest traits – Physically Fit, Talented, Sexy – make him a natural fit for fashion, fitness, and premium lifestyle brands.
- Awareness (+26), Fan Score (+40), Endorsement Score (+46), Social Impact Score (+37)
- Jenna Ortega continues to trend up with her ability to bridge youth appeal, cultural relevance, and brand versatility. She provides value through streaming hits (Wednesday), as a Gen Z fashion muse (Met Gala), and a strong social media presence (37+ million Instagram followers).
- Her strongest attributes – Beautiful, Cute, Attractive – highlight her marketability for beauty, fashion, and lifestyle brands.
- Awareness (+29), Fan Score (+33), Endorsement Score (+41), Social Impact Score (+28)
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What you missed: Our 2 part series on how brands survive uncertain times. We look at patterns that helped brands endure the 2008 recession in Part I and traits that helped brands thrive during COVID-19 in Part 2.
What’s Ahead: We’re exploring how nostalgia-driven content—like reboots, revivals, and Americana-themed campaigns—is thriving in today’s market.
Download the full FREE E-Score Celebrity Report to get more details on these and many other important trends for 2025.
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