We are pleased to present the E-Score Brand Report highlighting recent industry trends that are generating buzz. This comprehensive report is now available FREE through the following link: E-Score Brand Report.
The topics covered in this report showcase the limitless ways E-Score Brand can help guide your key decisions on brand positioning, talent partnerships and tracking competition, including:
- Which Insurance Companies Do Consumers Trust?
- Brand in Crisis: Can Starbucks Win Back Their Core Customers?
- Uniqueness Sells: Which Brands Stand Out?
- Luka & The Lakers: A Global Super Endorser in the Making
- Partnership Quick Hits (New Feature!)
A few highlights from the report:
Which Insurance Companies Do Consumers Trust?
Consumer confidence in insurance brands is at an all-time low, driven by rising premiums, stricter coverage limits, and widespread policy non-renewals, with many policyholders feel abandoned when they need coverage the most. Meanwhile, the tragic loss of a major health insurance CEO has further unsettled the industry, underscoring the immense pressures facing insurers already under fire for affordability and accessibility.
Using data from E-Score Brand, we identified which insurance brands are rising despite industry skepticism and which are losing confidence among adults 18+. We also generated a Buzz Score to measure the shift in recent conversations around each brand and their impact on perceived trustworthiness.
- State Farm’s strong brand equity, consistent “Like a Good Neighbor” messaging, and relatable Jake campaigns keep trust high.
- UnitedHealthcare’s trust deficit spans all generations, driven by rising costs, coverage denials, and poor customer experiences.
Brand in Crisis: Can Starbucks Win Back Their Core Customers?
Since early 2024, Starbucks has been losing favor among its core customer (Gen Z and Millennials), with many brand KPIs in decline. As younger customers shift their preferences, the coffee giant faces growing challenges in maintaining its cultural relevance, brand loyalty, and overall appeal.
Using E-Score Brand data, we identify key weaknesses and opportunities for improvement – among its core customers. A competitive comparison between Starbucks and Dunkin’ was done as well to highlight how each brand currently resonates among Starbucks’ core customer base.
- Starbucks’ appeal is fading among Gen Z and Millennials, with negative buzz increasing 8 points since pre-2024. Declining sentiment on fun, quality, and trendsetting signals a need for reinvention and deeper emotional connections.
- Starbucks can improve by offering better value, simplifying choices, and adding nostalgia – areas where Dunkin’ currently wins. Trendsetting and quality remain key strengths, but signs of decline create opportunities for competitors to exploit.
Luka & The Lakers: A Global Super Endorser in the Making
Luka Doncic’s blockbuster trade to the Los Angeles Lakers reshaped both the sports and marketing landscape, pairing one of the game’s top stars with the NBA’s most iconic franchise. With his global appeal, combined with the Lakers massive brand presence, Luka is poised to dominate both on the court and in the endorsement world for years to come.
Leveraging data from E-Score Celebrity, we compare Luka’s and Lebron’s endorser profile with the coveted 13-49 demographic, showcasing some current strengths and the potential for a huge Lakers boost.
- Luka’s endorser strengths makes him a dynamic marketing asset capable of inspiring consumers, elevating brand credibility, and reinforcing social responsibility.
- Because Lebron is a Super Endorser, coupled with his mentorship, the Lakers move offers Luka the perfect stage to elevate his marketing status and appeal to brands seeking a global ambassador.
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What’s Ahead: In our upcoming newsletter, we’re diving into which celebrities vs. mascots! Discover where both characters and celebrities are driving success for brands. Don’t miss these key insights to boost your brand’s success!
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