Since the pandemic, awareness of mental and physical health challenges has grown across demographics. As 2025 begins, consumers are seeking partners in their well-being journey, not just products. Brands offering mental health apps, fitness products, and therapeutic travel are stepping up with effective tools to support mental well-being.
Using E-Score Brand, we look at some top health & wellness brands that are building a loyal customer base, generating buzz, and earning a badge of trust among the key demo of 18-49 consumers.
5 Brands Driving Advocacy and Loyalty
With a positive Net Promoter Score, each of these brands boasts a satisfied and engaged customer base.
- Calm (+50 NPS) has won over users with diverse content targeting better sleep and reduced stress. The app emphasizes personalization and gamification with its features – helping to strengthen user trust while also keeping the app fresh and relevant.
- With its extensive range of wellness-focused accommodations and detailed filters for spa and retreat options, Booking.com (+33 NPS)has looked to cater to this new niche of wellness-focused travelers.
5 Brands Sparking Positive Engagement
Each of these brands exceeds the Health & Wellness Brand Average for positive brand buzz, early adoption, halo effect, and engagement with the brand’s social media.
Therabody outperforms the average by double-digits for Positive Buzz (+28), Would try new products (+25), Halo Effect (+28), and Social Media Engagement (+26).
- Therabody is a rising brand in wellness, expanding from DTC to omnichannel retail, including wellness centers. Its focus on both physical and mental wellness has positioned it as a leader in the self-care market.
Huel outperforms the average by double-digits for Positive Buzz (+22), Halo Effect (+14), and Social Media Engagement (+29).
- Social media has propelled Huel’s rapid rise with relatable, user-created content, that addresses common food struggles. Ingredient transparency and nutritional value has built a devoted community of “Hueligans,” who champion its mission of simplified nutrition.
5 Brands Building Consumer Trust
Each of these brands exceeds the Mental Health Brand Average for trust, safety, and brand association.
Talkspace outperforms the average by double-digits for Trustworthy (+13), Safe (+10), and Association (+10).
- Talkspace’s focus on reducing mental health stigma has resonated with consumers seeking a safe, reliable platform. Licensed therapists, secure services, and privacy adherence further build trust and confidence.
Eight Sleep outperforms the average by double-digits for Association (+26).
Eight Sleep combines advanced sleep technology and data-driven insights to enhance rest and recovery. Its focus on science-backed solutions, personalization, and privacy builds user confidence and trust.
E-Score Brand provides a detailed lens into the performance and perception of health and wellness brands, revealing what resonates most with consumers. These metrics help identify actionable strategies to stand out in a competitive market.
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What’s Ahead: Explore how E-Score can help brands foster trust and credibility through strategic partnerships. Uncover ways to align brand values, leverage partner reputation, and measure the true impact of trusted collaborations in today’s market.
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