The E-Score Suite is the market’s only affordable and comprehensive IP research database, delivering insights across celebrities, brands, characters, TV programs, and musicians.
Marketing strategies can no longer rely on single source data sets and demand a full complement of time-tested metrics. Our easy access suite is designed for clients with a limited budget and immediate need across the entertainment IP spectrum.
Using the E-Score Suite, we took a look at three typical use-cases our clients utilize daily from the Suite which includes:
- A one-stop comprehensive database of thousands of evaluated intellectual properties ready for instant search and comparison.
- Unparalleled depth of scores, rankings, and key measures for thorough evaluation.
Use-Case #1: E-Score Brand, E-Score Character/Brand Mascot & E-Score Celebrity
State Farm (Brand) Leverages Jake from State Farm (Mascot) and Caitlin Clark (Celebrity) for a High-Impact Ad Campaign.
State Farm, with its strong KPI performance, stands to amplify its brand equity by effectively combining the relatable charm of its mascot (Jake from State Farm) with the popularity and influence of WNBA star Caitlin Clark.
- State Farm showcases exceptional brand strength and market leadership, outperforming the Insurance Category Average across many KPIs. This only reinforces the brand’s standing as a trusted household name.
- Jake from State Farm is a well-established brand mascot who helps State Farm create a sense of familiarity and emotional connection with consumers.
- By partnering with Caitlin Clark, State Farm has an opportunity to enhance its reach and credibility, particularly among sports enthusiasts, younger audiences, and female fans.
- Caitlin also brings a level of influence and excitement that exceeds the average spokesperson—two key areas where State Farm currently underperforms relative to its industry benchmarks.
Use-Case #2: E-Score Brand & E-Score Celebrity
Target (Brand) Goes All-In with the Wicked Franchise and Star Cynthia Erivo (Celebrity).
Target is banking on the popularity of the Wicked franchise and its star Cynthia Erivo to help drive consumer purchase during the holiday season.
- The Target and Wicked partnership strategically leverages cultural relevance, celebrity influence, and shared values. By highlighting inclusivity and creativity across digital platforms, the collaboration resonates powerfully with younger consumers, amplifying both brands’ appeal.
- With Cynthia Erivo, Target gains a celebrity partner who is well-liked, is an impact endorser, and has a strong social media presence among 13-34 consumers. Cynthia also aligns with values important to a retailer like Target.
Use-Case #3: E-Score Brand, E-Score Programs & E-Score Celebrity
Cultural Clout: Stella Artois (Brand) Has Much to Gain from FX’s The Bear (Programs) starring Jeremy Allen White (Celebrity).
With FX’s The Bear, Stella Artois is looking to capitalize on a golden opportunity to align with a fresh and buzzy partner – making the show very appealing for product placement.
- Among the 21-49 demo, beer brand Stella Artois tends to underperform across some important KPIs.
- Stella Artois can elevate its brand by partnering with The Bear, leveraging the show’s focus on culinary excellence and emotional storytelling. This collaboration connects with trend savvy consumers by highlighting shared values of quality and community, while creating authentic product integrations that resonate with the show’s passionate fanbase.
- Jeremy Allen White embodies a sense of cool, excitement, and authenticity that resonates with modern audiences – all qualities where Stella Artois underperforms among the 21-49 demo.
The E-Score Suite continues to set the standard for actionable entertainment insights, empowering brands to make data-driven decisions that drive real-world success.
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E-Score: The only affordable, comprehensive, time tested dynamic research database of celebrities, brands, characters, and TV programs available in the marketplace.
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What’s Ahead: In our upcoming newsletter, uncover how our E-Score Product Suite provides impactful insights and bridges information gaps. Learn how it can be the go-to solution for budget-friendly, custom strategies to tackle the unknown.
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The E-Score Platform
Our E-Score Platform gives you Trends, Endorsement & Fan Scores, Social Media Buzz, NPS and much more based on the product or products. When E-Score products are paired, advertisers, brands and the creative community own a powerful interface allowing them fine-tune their content and campaigns.
How do our clients use the E-Score Platform?
Your suite platform includes the E-Score products below which are designed to work harmoniously to provide the answers marketing, network and advertising executives rely on.
