The 2024 Paris Olympics offer athletes a global platform to showcase their skills and potentially secure lucrative endorsements. For brands, this event presents unparalleled marketing opportunities and worldwide exposure.
Using E-Score Celebrity and E-Score Brand, we highlighted some of the top Team USA athletes as well as a few brand sponsors that are looking for a post-games bump to their profiles.
Team USA’s Big 3 Surpass Athlete Averages
- Curry, Biles, and James are the three biggest stars representing Team USA at the 2024 games. Any gains would be icing on the cake as each already outperforms the Athlete Category Average by double-digits for awareness, endorsement power, fan passion, and social media buzz.
20 Team USA Athletes Primed for Endorsements
- For these 20 athletes, a strong performance in the 2024 Paris games could further boost their recognition and bolster their potential as endorsers.
- Sprinter Sha’Carri Richardson, a 2x US national champion in the 100m, will make her highly anticipated debut in 2024 after being ruled ineligible in 2020.
- Victor Montalvo, WDSF World Breaking Champion, will represent Team USA as the favorite for gold in the new event for breakdancing or breaking. His status is set to boost his profile and elevate the sport’s visibility.
Visa Aims to Secure Gold in Paris
- Visa will introduce new products at the games, including the Visa Go app, designed to enhance athlete and fan experiences with exclusive content and unique opportunities.
- The 2024 Team Visa roster will be its biggest ever with 146 athletes from 67 countries being sponsored. Visa is emphasizing diversity and inclusivity with its roster, hoping to inspire with its belief that sports can change the world.
***SOURCE: https://www.fastcompany.com/91089801/nbc-advertising-record-2024-paris-olympics
Airbnb Eyes Big Gains from Paris 2024 Buzz
- Airbnb is committed as a worldwide sponsor of the Olympic and Paralympic games through 2028. The Paris games are highlighting the perfect fit of this partnership as visitor excitement has led to a 400% increase in Airbnb bookings and a 40% increase in listings (compared to the same period a year ago)***.
- Airbnb is already a buzzy and well-liked brand that should benefit from a post-Olympic boost in ratings. Airbnb will have many touchpoints of engagement to make an impact with advertising, local hosts, and athlete travel grants/funds.
With record-breaking advertising investments and a backdrop of cultural prestige, the games will elevate profiles and inspire global audiences. E-Score’s platform delivers the “Why” with intelligent design guided by decades of industry expertise in providing the answers you need at your fingertips.
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