We’re excited to share our latest FREE quarterly report through the following link: E-Score Celebrity Report. Dive into the top celebrity trends and gain insights into what’s ahead for the rest of the year.
The topics covered in this report illustrate how E-Score Celebrity can guide your strategic decisions on talent and partnerships, including:
- Why Do Streamers Use Comics to Draw Advertisers?
- Quirky Works: Personalities Who Capture Consumer Attention
- Instant Buzz: These Social Stars Spark Young Consumers
- Swift & Kelce: The Power Couple Dominating 2024 and Beyond
- Global Celebrities: Top Stars and Hidden Gems on the Rise
E-Score Celebrity has been tracking celebrities, athletes, and newsmakers for 20+ years with over 13,000 profiles in our database. Here are few brief highlights from the report:
Instant Buzz: These Social Stars Spark Young Consumers
Using the Social Impact Score in E-Score Celebrity, our clients can identify the celebrities that currently capture the attention of the hard-to-reach young consumers.
Our Social Impact Score evaluates celebrities based on their awareness, social media engagement, and personality traits, assigning them a score from 1 to 100. Recently, several celebrities have achieved a perfect score of 100 among consumers under 35.
- Sabrina Carpenter, a rising multi-hyphenate, has achieved success as an actor, boasts a strong social media presence, and now has a Billboard number 1 single with “Please Please Please.” She also gained increased visibility as the opening act for Taylor Swift’s The Era’s Tour in early 2024.
Swift & Kelce: The Power Couple Dominating 2024 and Beyond
The romance between Taylor Swift and Travis Kelce continues to captivate the public. Their high-profile relationship has made headlines for numerous reasons including speculation about Swift’s Eras Tour influencing the 2024 NFL schedule, and even remarks from former President Trump about Swift.
We analyzed how the relationship impacted their profiles by comparing our key metrics for Taylor and Travis from early 2023 to June 2024.
- Taylor Swift already had a strong profile before her relationship with Travis Kelce, and her influence as a powerful endorser remains robust, with slight increases observed across other key metrics.
- Travis Kelce has greatly benefited from the relationship with increased visibility and endorsements, a larger fan base, and social media presence. Despite a 23-point drop in overall appeal, his increased awareness has nearly doubled his appeal to a larger audience, marking a 198% increase since 2023. Is that good or bad?
Global Celebrities: Top Stars and Hidden Gems on the Rise
In today’s global economy, celebrities wield unprecedented influence that extends far beyond their native borders. Fueled by the rapid growth of digital media and social networking platforms like Instagram, YouTube, and TikTok, they can now connect instantly with millions of fans worldwide. This makes global monitoring of their activities essential.
Using E-Score Celebrity, we pinpointed 10 high-impact international stars (5 male and 5 female) and 5 international ‘hidden gems’ surpassing the U.S. Celebrity Average across awareness, fan passion, endorsement power, and social media buzz.
- Michelle Yeoh, a global star who rose from Hong Kong action films to Hollywood, clinched the Best Actress Oscar in 2022 for Everything Everywhere All at Once. Her endorsement power shines through collaborations with brands such as Balenciaga and Lululemon.
- The rising pop sensation, South African singer Tyla, shot to international fame at just 22 years old with her 2023 hit single “Water,” which secured the inaugural Grammy for Best African Music Performance. Brands like Gap and Beats by Dre have swiftly capitalized on her success through partnership deals.
Download the FULL free celebrity report to get more details on these and many other important trends on the rise in 2024.
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Our E-Score Platform gives you Trends, Endorsement & Fan Scores, Social Media Buzz, NPS and much more based on the product or products. When E-Score products are paired, advertisers, brands and the creative community own a powerful interface allowing them fine-tune their content and campaigns.
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