We are excited to announce a significant upgrade to E-Score Music designed to provide a more comprehensive understanding of music artists’ equity, extendibility, and fan engagement.
The potential for artist and band licensing has never been stronger and extension opportunities for expanding your brand influence are much easier with our new measures.
Here’s what’s new:
- 5 New Attributes – Are they Credible, Iconic, Innovative, Real (Authentic), Stylish?
- New Artist Equity Questions – What is an artist’s endorsement power and level of fandom?
- Music Consumption Questions – Do they stream, socially interact, subscribe, and/or purchase product based on alignment with the artist?
- Artist Extendibility – Does the artists’ appeal extend to apparel, food, immersive experiences, fragrance/cosmetics, pet products, alcoholic or non-alcoholic beverages?
The following are three common use-cases to illustrate how exacting our new E-Score Music metrics are for brand partnerships.
What is an artist’s endorsement potential?
The expanded metrics in E-Score Music empower our clients to analyze an artist’s influence, reach, and extendibility enabling informed decisions. Here’s a look at the strong endorsement profile for R&B sensation SZA among Gen Z consumers. New metrics are in light blue.
What are the artist’s equity and engagement strengths?
Better understand the equity of a music artist or band with E-Score Music. View a rock band like Paramore across different engagement metrics to understand their current market position and potential for growth (among consumers 18-49). New metrics are in light blue.
How do you maximize the value of a celebrity estate?
E-Score Music monitors the enduring legacy of deceased artists and their level of consumer affinity to maximize the potential value of their estates. Rock legend Tom Petty has the name and catalog that offers strong consumer recognition and affinity among an older audience (P 50+). New metrics are in light blue.
E-Score Music’s new metrics offer you valuable insights into an artist’s or band’s market reach, fan engagement opportunities, licensing opportunities, and brand alignment potential.
E-Score’s platform delivers the “Why” with intelligent design guided by decades of industry expertise in providing the answers you need at your fingertips.
For information on accessing the powerful E-Score Platform, contact sales-team@epoll.com
The E-Score Platform
Our E-Score Platform gives you Trends, Endorsement & Fan Scores, Social Media Buzz, NPS and much more based on the product or products. When E-Score products are paired, advertisers, brands and the creative community own a powerful interface allowing them fine-tune their content and campaigns.
How do our clients use the E-Score Platform?
Your suite platform includes the E-Score products below which are designed to work harmoniously to provide the answers marketing, network and advertising executives rely on.
Depending on your specific needs, you can simply purchase a single E-Score, license an individual product, or gain access to the suite options below:
