We are pleased to present the E-Score Brand Report highlighting recent industry trends that are generating buzz. This comprehensive report is now available FREE through the following link: E-Score Brand Report.
The topics covered in this report showcase the limitless ways E-Score Brand can help guide your key decisions on brand positioning, talent partnerships and tracking competition, including:
- Which Financial Services Will Young Consumers Grow Old With?
- Olipop: The Gen Z Crowned Soda Disruptor
- Hershey’s Power Collaborations in the Market
- OMEGA Bridges Generations With Movie Stars and Influencers
- One Piece Positions Netflix for Young Streamer Domination
A few highlights from the report:
Which Financial Services Will Younger Consumers Grow Old With?
NerdWallet’s latest ad campaign targets younger consumers by urging them to “start making smarter financial decisions today” to avoid future financial mistakes. As digital natives, young people are more comfortable with technology, benefiting fintech brands over traditional financial institutions.
Using E-Score Brand, we’ve identified financial service brands poised to shape the financial future of consumers aged 18-34.
- Innovation: PayPal stays at the forefront of digital finance by embracing new technologies like blockchain and crypto, acquiring brands like Venmo.
- Falling Behind: Being innovative is a key driver of appeal for fintech brands and an area where most traditional institutions underperform.
Olipop: The Gen Z Crowned Soda Disruptor
Gen Z has emerged as the ultimate brand kingmaker surpassing previous generations. Several key factors have contributed to this powerful dynamic:
- Pandemic altered consumer behavior to online shopping and digital engagement – Gen Z strongholds.
- This increased Gen Z’s commitment to value driven choices (ie., Environment, social causes)
- Gen Z turned platforms like TikTok and YouTube into powerful tools for influence.
Olipop has now harnessed Gen Z’s unique traits and influence to disrupt the traditional soda industry. We analyzed Olipop’s KPI performance to pinpoint the metrics that resonate most with Gen Z consumers.
- With increased interest in gut health, Olipop has positioned itself as the leading prebiotic soda. The health-conscious appeal, mixed with unique flavors and effective social media content, has powered engagement and demand among younger consumers.
Additionally, we assessed what sets Olipop apart from traditional competitors like Pepsi in the eyes of Gen Z. Olipop outperforms Pepsi across many key metrics, which has significantly impacted sales.
One Piece Positions Netflix for Young Streamer Domination
Entertainment franchises are highly sought after due to their dedicated fan bases. In 2023, Netflix capitalized on this by releasing a live-action adaptation of the beloved manga and anime series One Piece. The first season quickly garnered acclaim, paving the way for further exploration and added value. Recently released viewing numbers confirmed One Piece as Netflix’s most watched show.
The E-Score suite offers a comprehensive analysis of a franchise from multiple angles: as a brand, a hit series, and the value of its characters.
Download the full FREE Brand Report to get more details on these and many other important trends for 2024.
For information on accessing the powerful E-Score Platform, contact sales-team@epoll.com
The E-Score Platform
Our E-Score Platform gives you Trends, Endorsement & Fan Scores, Social Media Buzz, NPS and much more based on the product or products. When E-Score products are paired, advertisers, brands and the creative community own a powerful interface allowing them fine-tune their content and campaigns.
How do our clients use the E-Score Platform?
Your suite platform includes the E-Score products below which are designed to work harmoniously to provide the answers marketing, network and advertising executives rely on.
Depending on your specific needs, you can simply purchase a single E-Score, license an individual product, or gain access to the suite options below:
