Having mission critical data at your fingertips gets more and more complicated each year. Multiple vendors, varied contract dates, and melding confusing interfaces only makes your job more difficult.
The E-Score product suite delivers extensive insights without breaking the bank and offers unparalleled value in today’s technology and data-driven landscape. We are always improving the intelligent design of our product interface, and our products play nicely with your own internal databases.
Measure the performance and impact of your Intellectual Property (IP) by easily accessing any of the following:
- E-Score Celebrity: 13,000+ celebrities
- E-Score Brand: 3,300+ Brands
- E-Score Character/Brand Mascot: 5,700+ characters and brand mascots
- E-Score Music: 1000+ music artists or bands
- E-Score Programs: 6,600+ linear and streaming TV programs
Each product includes historical data, category benchmarks, and hundreds of profiled filters to allow for evaluations among a target audience segment.
Here’s how 5 different clients extract value out of the E-Score product suite:
CLIENT 1: How does a global media and entertainment studio use the E-Score suite?
We offer a holistic approach allowing deeper understanding of the entertainment landscape across celebrities, brands, TV programs, characters, and music artists.
Talent Tracking & Casting (E-Score Celebrity)
- Assess the appeal, level of fandom, key traits for your current TV and film celebrity talent and to help guide casting decisions effectively.
Brand Market Positioning & Entertainment Franchise Equity (E-Score Brand)
- Track KPIs like awareness, appeal, loyalty, consideration, and key traits for parent brands, TV networks, and streaming services. Analyze trends, compare against competitors, and fine-tune your market positioning strategy.
- Measure the equity of entertainment franchises spanning TV, film, video games, and toys. Identify active franchises with high affinity and explore reboot opportunities for dormant ones.
Character Equity & Extendibility (E-Score Character)
- Evaluate the extendibility of your TV, film, and video game characters by understanding the interest in seeing more or less of character, character’s impact on consumer purchase intent, and other character licensing opportunities (TV, film, clothing, beauty, food, etc.).
TV Program Health (E-Score Programs)
- Monitor the performance of your TV programs among current viewers. Value metrics such as program elements, attribute strengths/weaknesses, engagement, and fandom, and pair these insights with ratings and streaming data for a more holistic program profile.
As an example, among P 18-49 here are 5 highlights from the hit TV series Yellowstone, the Yellowstone brand as a franchise, the character Beth Dutton, and Kelly Reilly (the actress who plays Beth Dutton).
CLIENT 2: How do brand leaders and agencies use the E-Score suite?
Established brands and agencies use data-driven insights on different marketing plans to maintain and enhance their competitive edge.
Brand Mascot Equity & Extendibility (E-Score Celebrity)
- Here’s an example showing how Kellogg’s Tony the Tiger compares against the Brand Mascot Category Average across key metrics and potential extension opportunities (among P 18-49).
Celebrity Spokesperson Discovery (E-Score Celebrity)
- Based on your ideal needs, quickly generate a pool of celebrity talent to identify spokesperson candidates that align with your brand values and target consumer segment. Choose from A-list talent, rising stars, influencers, athletes, and others from hundreds of celebrity categories.
Brand Tracking (E-Score Brand)
- Track primary brand along with a competitive set on a set schedule (quarterly for example). Easily compare KPI performance against main competitors or the category benchmark to identify areas of strength and areas to improve.
CLIENT 3: How does an emerging/disruptor brand use the E-Score suite?
For an emerging brand with a smaller budget, the E-Score product suite offers a lot of value at a more affordable price point.
Brand Tracking (E-Score Brand)
- A cost-effective brand tracking solution. Track and monitor the growth of your brand on a more frequent schedule (monthly for example) as various ad campaigns roll out. Compare KPI performance against established competitors among a target consumer segment.
Buzzworthy Partnership/Collaboration (E-Score Brand)
- For an emerging brand, generating buzz and boosting brand recognition are crucial to survival. Entertainment franchises are popular partners due to factors such as built-in fan bases, nostalgia, buzz, etc. Evaluate over 300 entertainment franchises to find the best target consumer segment.
Celebrity-Look-A-Like (E-Score Celebrity)
- Generate a pool of spokesperson candidates who have an A-list profile without the A-list price tag (lower awareness, strong affinity, strong endorsement potential, influence, trust, etc.). Below is an example where we searched for celebrities with a similar profile to A-list actor Ryan Reynolds (among P 18-49), but at a lower price point potentially.
CLIENT 4: How do sports leagues and specialty brand categories use the E-Score suite?
The E-Score product suite makes it easy for a sports league to make informed decisions on all the key components both on and off the field.
Team Tracking (E-Score Brand)
- Schedule annual brand KPI evaluations on all teams. Identify trends and share performance metrics like appeal, team fandom, Net Promoter Score, and key attributes (entertaining, influential, innovative, etc.) with teams to help their marketing efforts.
Athlete & On-Air Talent Tracking (E-Score Celebrity)
- Keep track of the league’s biggest stars or young phenoms powering the next generation – easily compare against the benchmark for athletes to see how they stack up against stars from other sports.
- Evaluate on-air talent awareness and affinity to better understand who is resonating with league fans.
Sponsorship Tracking (E-Score Brand)
- Keep tabs on the brand KPIs for current portfolio of sponsors, while also exploring the E-Score Brand database to discover potential sponsors who align on league values, KPIs, and resonate league fans. The following is an example of how a sports league like the NFL can use brand KPIs to evaluate sponsorship alignment and areas where a sponsor’s strengths may help the NFL brand (among men 18-49).
CLIENT 5: How do talent and ad agencies use the E-Score suite to discover new talent?
Talent agencies of all sizes leverage the E-Score product suite to track the performance of their existing and potential client roster, use key metrics to drive compensation negotiations, and evaluate brand KPIs for client partnership opportunities.
- Client Performance Analysis: Use E-Score Celebrity scorecard easily monitor the metrics most important to the performance of their clients – strengths (appeal, endorsement potential, level of influence, etc.) and areas of improvement (over-exposed) – allowing for more informed decisions about representation and career strategies.
The new customizable scorecard in E-Score Celebrity makes it easy to evaluate a celebrity’s key metrics on one screen. The following is an example of Robert Downey Jr.’s score card formatted three different ways: 4-grid, 5-grid, 6-grid.
- Brand Partnership Fit: Evaluate brands as potential partners for celebrity clients – KPI strengths and attribute alignment among target consumer segments (i.e., trusted by Gen Z consumers, loved by parents, influential among women, etc.)
- Data Integration: Use the E-Score Celebrity API to connect the database to a unified platform drawing from multiple data sources. This integration allows for data modeling/projection opportunities and comprehensive storytelling.
For information on accessing the powerful E-Score Platform, contact sales-team@epoll.com
Navigating the complex landscape of media and advertising is made simpler and more affordable with E-Score product suite, offering extensive insights and user-friendly interfaces tailored to client needs, ensuring value in today’s data-driven environment.
The E-Score Platform
Our E-Score Platform gives you Trends, Endorsement & Fan Scores, Social Media Buzz, NPS and much more based on the product or products. When E-Score products are paired, advertisers, brands and the creative community own a powerful interface allowing them fine-tune their content and campaigns.
How do our clients use the E-Score Platform?
Your suite platform includes the E-Score products below which are designed to work harmoniously to provide the answers marketing, network and advertising executives rely on.
Depending on your specific needs, you can simply purchase a single E-Score, license an individual product, or gain access to the suite options below:
