Agencies today face the increasingly difficult challenge of identifying the perfect celebrity partnership for their brands. E-Score Celebrity and its database of 13,000+ celebrities provides a comprehensive solution allowing the discovery and implementation of celebrity endorsement, audience engagement, and brand alignment.
Let’s explore three different E-Score Celebrity use-cases that our agency clients rely on to make informed decisions:
Use-Case #1: Don’t have a celebrity identified yet? Generate a list of names that best match your team’s criteria.
The E-Score Celebrity platform makes it easy to access critical data needed for discovery, especially those names you might not have initially considered or are not yet on your radar.
Step 1
Select your target demographic to filter the database: For this example, we will identify 10 celebrities under 35 with a strong endorser profile among 18-49 African American consumers.
Step 2
Focus on metrics important to a positive celebrity endorsement to generate a talent pool: Each celebrity below exceeds the Spokesperson Category Average for all 5 of the following (Awareness, Endorsement Potential, Appeal, Fan Passion, and Social Media Interaction) among 18-49 African American consumers.
The talent pool includes names that are expected (Zendaya) along with emerging talent (DC Young Fly) for consideration.
Use-Case #2: Competitor Analysis – Insights on celebrity endorsers already in the target brand’s space
E-Score Celebrity’s comprehensive metrics can easily create a comparison of celebrity endorsers already in a product category to see both strengths and weaknesses. For this example, we’ll evaluate three female celebrities currently representing beauty brands: Madelyn Cline (Revlon), Storm Reid (Maybelline), and Kendall Jenner (L’Oréal Paris).
Step 1
Select your target demographic to use for the comparison: For this example, we compare the three female beauty brand ambassadors among female consumers under 35.
Step 2
Create your own side-by-side comparison: Using metrics important to a celebrity endorser, compare each star against one another and against the Female Spokesperson Category Average among female consumers under 35.
Step 3
Use specific attributes that are important to the brand category to further differentiate between the three stars: While Madelyn Cline and Storm Reid score above average for most attributes, L’Oréal Paris is banking on Kendall Jenner’s strong consumer recognition and status as a style influencer/trend-setter to counter areas where she underperforms (likeability, Approachable, Cool, etc.).
Use-Case #3: Aligning Celebrity Endorsers with Brand Values for ideal consumer engagement
Using E-Score Celebrity to identify potential endorsers who align with brand and consumer values is another popular search. Celebrity trust is an important factor for Gen Z consumers who tend to be skeptical of traditional advertising and more discerning about the brands they support. Celebrities who can foster a sense of authenticity is crucial for connecting with this in-demand consumer group.
Step 1
Select your target demographic to filter the database: For this example, we will identify 10 celebrities with a strong “Trust” profile among Gen Z consumers.
Step 2
Select the metrics and attributes that would best fit a celebrity with a strong “Trust” profile: Each celebrity below exceeds the Spokesperson Category Average for all of the following metrics: Awareness, Fan Passion, and targeted attributes like Credible, Real (Authentic), and Trustworthy.
In today’s fast-paced celebrity driven industry, agencies constantly grapple with finding the right celebrities or refining the image of existing ones to meet their clients’ diverse marketing goals. With E-Score Celebrity’s extensive database, agencies are able to navigate the challenges of celebrity endorsement, audience engagement, and brand alignment.
The E-Score Platform
Our E-Score Platform gives you Trends, Endorsement & Fan Scores, Social Media Buzz, NPS and much more based on the product or products. When E-Score products are paired, advertisers, brands and the creative community own a powerful interface allowing them fine-tune their content and campaigns.
How do our clients use the E-Score Platform?
Your suite platform includes the E-Score products below which are designed to work harmoniously to provide the answers marketing, network and advertising executives rely on.
Depending on your specific needs, you can simply purchase a single E-Score, license an individual product, or gain access to the suite options below:
