More than three years removed from the start of the pandemic, some companies have fared better than others in navigating an ever-shifting marketplace of consumers who have become more tech-savvy and more digitally reliant than ever before.
Using E-Score Brand, we take a closer look at three blue-chip companies that not only proved successful during the pandemic, but have also helped maintain their strong performance among consumers across KPIs and other important brand metrics as the world has opened up again.
Samsung / Sector: Technology / 2022 Market Cap: $293 billion
With tech adoption shifting into overdrive due to the pandemic, Samsung benefited from two key advantages to remain relevant and competitive.
In Stock: Having a solid product inventory to lean on helped Samsung weather the supply chain issues that continue to hamper companies today. In addition, Samsung has the right combination of value, style, and quality with their line of consumer electronics (Galaxy smartphones), which home consumers find appealing and has proven important at a time when there are lingering financial concerns.
In Demand: Being a leading manufacturer of computer chips put Samsung in a position to capitalize on new technology demands that have arisen as the pandemic has eased: boosting the processing power necessary for the expansion of 5G, artificial intelligence computing, and electric cars.
Where does Samsung currently stand in the technology marketplace among consumers 18-54?
Big 4 KPIs: Samsung outperforms the Technology Category Average across four critical brand metrics:
Customer Satisfaction & Loyalty: Samsung is building a community of strong consumer advocates with +15 Net Promoter Score (NPS) and above average performance for brand loyalty.
Positive Brand Sentiment: Style, innovation, quality, and value are some of the brand qualities helping to drive Samsung’s strong overall performance compared to the Technology sector.
Reliable, Trustworthy, and Cool are three attributes that have increased the most (3+ points) since the pandemic started in November 2020.
The Home Depot / Sector: Retail / 2022 Market Cap: $321.92 billion
The Home Depot has been well-positioned for the pandemic-led boom in remote/hybrid work and DIY home projects.
Record Sales: The Home Depot has enjoyed record sales during the pandemic, including $40 billion during the first 2 years (it took the company 9 years previously to reach the same mark). More time at home shifted consumer spending to DIY projects such as home offices, home gyms, and other home-related projects instead of hiring professionals. The home improvement giant has invested heavily in their website and online presence, which proved fruitful during the pandemic as digital sales spiked.
Where does The Home Depot currently stand in the retail marketplace among consumers 25-64?
Big 4 KPIs: The Home Depot outperforms the Retail Category Average across four critical brand metrics:
Customer Satisfaction Loyalty: The Home Depot has some work to do to create more brand advocates with an NPS of -3. Fortunately, loyalty to the brand is strong and provides room to improve the customer experience.
Positive Brand Sentiment: Being an industry leader, reliability, trust, and practicality are some of the brand qualities helping to drive The Home Depot’s strong overall performance compared to the Retail sector.
Practical and Trustworthy are two attributes that have increased the most (3+ points) since the pandemic started in November 2020.
*E-Score Brand- The Home Depot data from February 2023 *Among 25-64
PayPal / Sector: Financial Services / 2022 Market Cap: $81.19 billion
Fintech leader, PayPal benefited from the rapid movement of everything online during the pandemic. The big question is whether PayPal can continue to build off of its recent gains as the pandemic eases and more fintech companies enter the marketplace.
Digital Currency: Helping to lead the shift to a digital-first mindset, established fintech brand PayPal offered the right set of solutions that are relevant and trusted by consumers and retailers. PayPal rolled out new contactless payment technology, and helped disburse federal small business loans, and their mobile payment app Venmo helped make money transfers between socially distanced individuals easy.
Where does PayPal currently stand in the financial service marketplace among consumers 40 and under?
Big 4 KPIs: PayPal outperforms the Financial Service Category Average across four critical brand metrics:
Customer Satisfaction & Loyalty: PayPal is building a community of strong consumer advocates with a +24 Net Promoter Score (NPS) and above average performance for brand loyalty.
Positive Brand Sentiment: Reliability, trust, safety, and relevancy are some of the brand qualities helping to drive PayPal’s strong overall performance compared to the Financial Service sector.
Reliable, Trustworthy, and Practical are three attributes that have increased the most (3+ points) since the pandemic started in November 2020.
The pandemic was an unprecedented crisis that brought on many difficult challenges for several businesses across the country. With consumers stuck at home, many companies were forced to shut down or find a quick path to recovery. Using E-Score Brand, we track blue-chip corporations and analyze their ability to perform well during an economic downturn.
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