We know fans have certain traits or attributes they like in a given celebrity, but which ones rank the highest and how do they differ by age groups? Using E-Score Celebrity, we look at talent from the Athlete, Film Actor, and Spokesperson categories to identify which attributes are important in helping drive appeal among consumers age 13-24, 25-54, and 55+.
Which Attributes Factor into Athlete Appeal?
Currently, there are more than 2,000 names in the Athlete category in the E-Score Celebrity database ranging from stars such as Serena Williams (Active) to Peyton Manning (Retired) and Kobe Bryant (Deceased).
In looking at the most appealing stars from this category, there are 11 attributes that are key to Athlete likeability across all three age groups. The 55+ demo tends to score Athletes higher across more of these 11 common attributes than their younger counterparts.
For certain age groups, there are additional attributes unique to that group that are important to the likeability of an Athlete. Younger people have more nuanced elements they prefer in Athletes as evidenced as more attributes that rank higher in their age group.
Which demo has the largest set of attributes that factor into Athlete likeability? The 13-24 demo (17 attributes in total).
Which Attributes Factor into Film Actor Appeal?
Currently, there are more than 4,000 names in the Film Actor category in the E-Score Celebrity database ranging from stars such as Dwayne Johnson (A-list) to Tom Holland (Rising) and Marilyn Monroe (Deceased).
In looking at the most appealing stars from this category, there are 14 attributes that are key to Film Actor likeability across all three age groups. The 13-24 (8 attributes) and 55+ (9 attributes) demos tend to score Film Actors higher across more of these 14 common attributes than the 25-54 demo.
For certain age groups, there are additional qualities that are important to the likeability of a Film Actor. Younger people like Film Actors who are exciting, are considered influential, and who inspire while older audiences (over 55) again consider credibility and authenticity more important.
Which demo has the largest set of attributes that factor into Film Actor likeability? The 55+ demo (20 attributes in total).
Which Attributes Factor into Spokesperson Appeal?
Currently, there are more than 1,500 names in the Spokesperson category in the E-Score Celebrity database ranging from stars such as Shaquille O’Neal (Papa John’s) to Zendaya (Smartwater) and Olivia Rodrigo (Glossier).
In looking at the most appealing stars from this category, there are 11 attributes that are key to Spokesperson likeability across all three age groups. The 13-24 (4 attributes) and 55+ (6 attributes) demos tend to score Spokespeople higher across more of these 11 common attributes than the 25-54 demo.
For certain age groups, there are additional qualities that are important to the likeability of a Spokesperson. Both 13-24 and 25-54 place added importance on a Spokesperson who brings a level of excitement and uniqueness. Similar to other categories, the ability to influence and inspire continue to be important factors for the 13-24 demo. Credibility and authenticity are again important to the 55+ demo.
Which demo has the largest set of attributes that factor into Spokesperson likeability? The 13-24 demo (18 attributes in total).
Which Attributes Factor into Music Artist Appeal?
Currently, there are more than 1,600 names in the Music Artist category in the E-Score Celebrity database ranging from stars such as Carrie Underwood (Country) to Marshmello (EDM) and Beyonce (Hip Hop/R&B), Adele (Pop)John Mayer (Rock).
In looking at the most appealing stars from this category, there are 12 attributes that are key to Music Artist likeability across all three age groups. The 13-24 (5 attributes) and 55+ (7 attributes) demos tend to score Music Artists higher across more of these 12 common attributes than the 25-54 demo.
For certain age groups, there are additional qualities that are important to the likeability of a Music Artist. A Music Artist with a sense of humor or the ability to inspire are uniquely important to the 13-24 demo. The artist’s authenticity is a key factor among both the 25-54 and 55+ demos.
Which demo has the largest set of attributes that factor into Music Artist likeability? Tie between the 13-24 and 25-54 demos (18 attributes each).
Some attributes are unique to only one age demo. A Music Artist with these qualities can help provide an added advantage when trying to build a connection with a specific age group.
- Attributes important to only the 13-24 demo: Exciting, Funny, Inspirational.
- Attributes important to only the 25-54 demo: None are specific to this demo.
- Attributes important to only the 55+ demo: Approachable, Sincere.
The Magnificent 7!
There are 7 attributes that are important to all three age demos across all four celebrity categories. If you need to do a quick search in our database you can’t go wrong with selecting these Attributes as your ‘go to’ for any kind campaign you are considering.
- Attractive
- Confident
- Experienced
- Good Energy
- Intelligent
- Interesting
- Talented
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