Research Tools: Post-Covid Budget Busters

Looking for ways to get more with smaller budgets? Get the same results as your custom brand tracker with E-Score Brand, at a fraction of the cost.

E-Score Brand is a robust monthly survey with more than 2,700+ national brands and growing. It’s the most effective way to explore the connection between consumers and your brands.

Why you’ll love it

  • Tells you why your brand is appealing and to whom.
  • Find the right marriage between brand partners.
  • Unearth the key drivers of appeal and loyalty.
  • Fielded monthly, with more than 14 years of trends.

E-Score Brand Upgrade

We’ve listened to our clients and have the following improvements going into field soon:

  • Buzz Metric: “Have you seen anything positive/negative about brand in the past month?”
  • Brand Fandom: 11 point-scale from Huge Fan (10) to Definitely Not a Fan (0)
  • Net Promoter Score® (NPS®): Will define brand Promoters, Passives and Detractors. Used to gauge loyalty of brands customer relationships.
  • New attributes: A Good Value, Different, Safe, Socially/Environmentally Conscious, Stylish and Wholesome
  • New Statements: Includes “Is a popular brand with people I know” and “This brand cares about making a positive difference in the world”
  • Social Media Activation Measurement: Interactions include Follow, Share/Comment/Post, Buy Product or Service on social media
  • Brand Status Measurement: Describe as On the Rise (Up and Coming), At the Top of Its Game, Still Good but Starting to Decline, Past Its Prime.

We welcome the opportunity to discuss your needs.  Please contact us to if we can set up a call.

Net Promoter® and NPS®are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld

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