In our latest 2020 E-Score Celebrity Report we highlight some key features of MRI/E-Score Fusion.
One of the hottest CPG categories right now is alcohol. Due to the COVID-19 crisis, bars and restaurants remain closed for the most part, while brick-and-mortar stores are seeing their alcohol sales skyrocket. Using MRI/E-Score Celebrity Fusion, we paired celebrities and alcohol brands to see which potential endorsers over-index (120+ Index Score) among ages 21+ consumers of beer and consumers of spirits (whiskey, brandy, vodka, etc.).
- Tyler “Ninja” Blevins who is one of the biggest esports personalities and best known for his talents in the popular videogame, Fortnite, is 55% more likely to be liked by beer consumers than the general population (Index 155).
- Rapper and former Kylie Jenner consort Travis Scott is a hit with spirit consumers, who are 29% more likely than the general population to like the Grammy-nominated musician.
- Hannah Hart is the top female celebrity to over-index among spirit consumers who are 22% more likely than the general population to like the Internet star.
Celebrity endorsement made easy: MRI/E-Score Celebrity Fusion simplifies the process of choosing celebrity endorsers by identifying optimal consumer/celebrity pairings
In addition to finding category users, MRI/E-Score Celebrity Fusion can also match celebrities and specific brand consumers, making Fusion a powerful source of strategic guidance for agencies, advertisers, and content creators. No other service can provide marketers access to celebrities that are perfectly matched with actual purchasers of products and brands.
For more information on MRI/E-Score Celebrity Fusion or to receive a free sample of 2020 E-Score Celebrity report, please contact us.