One of the many benefits of being an E-Score Celebrity subscriber is our quarterly report which features key insights, statistics and trends from the world of celebrity marketing.
Just out, the E-Score Celebrity 2019 Q2 Report, covers the period from June 2018 through June 2019, and is the first to feature E-Poll’s new Endorsement Score.
The complete report is delivered directly to all subscribers. For everyone else, a free sample is available for download by clicking here.
The Endorsement Score provides the industry with a quantifiable way to search celebrities and determine their relative value to brands in order to optimize celebrity & brand partnerships, integrations and promotions.
The topics covered in this report showcase some of the different ways to use E-Score Celebrity to make key decisions on talent, including:
- Top Celebrity Endorsers Under & Over 40
- Most Appealing Hispanic/Latinx Celebrities
- Stars of Streaming Shows
- Favorite Celebrities Among Millennials, by Political Party
- Celebrity TV Hosts with the Most Passionate Fans
A few highlights from the report:
- The Endorsement Score:
- Nearly half of the top celebrity endorsers under the age of 40 are music artists with Alicia Keys ranking the highest at #4.
- The Hemsworth name packs quite a punch as both Chris (#1) and Liam (#15) made the list of top endorsers under the age of 40.
- The list of top celebrity endorsers age 40+ is heavy on actors and more diverse than the younger under 40 list.
- Millennial Democrats vs.
Republicans: Which Celebrities Do They Favor?
- Millennial Democrats like more female and ethnically diverse talent than their Republican counterparts.
- The Millennial Republicans list is heavy on male star power with big names such as Tom Hanks, Robert Downey Jr. and Will Smith making the cut.
- Only two celebrities cross party lines among Millennials – Dwayne Johnson and Sandra Bullock.
The complete report is delivered directly to all subscribers. For everyone else, a free sample is available for download by clicking here.
Resources
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