The streaming video business is experiencing a tremendous wave of growth, compared by some to the explosion of new cable networks in the late 80’s and 90’s.
We expect that linear platforms will continue to decline as the first choice for TV viewing, with certain streaming services already surpassing traditional broadcast for the first time. With more than 300 streaming services to choose from, how do you develop or compete with the new offerings and break through the clutter? As a content producer, distributor, ad agency or brand, where should you place your bets to come out ahead?
E-Poll has been tracking the streaming industry since 2013, focusing on the way audiences interact with linear versus streamed programming.
We put together this short video to share some of our expertise in this area, and to walk you through some of the processes we use in researching the streaming market.
To learn more about E-Poll’s streaming expertise and services offered, please click here:
To read some of the highlights of our 6-year tracking study referenced in the video, click here.