E-Poll is proud to introduce DynaTrack, a flexible and dynamic tool that simplifies tracking studies for brands, consumer groups and television programs.

Drawing on 20 years of experience in TV, consumer, and brand tracking, E-Poll has created a product that offers complete flexibility, rapid-turn around, proven methodology and consistent results, all at an affordable price point that beats other options. Whether this is your first tracking study or fiftieth, E-Poll’s DynaTrack will meet your objectives.

How can you use DynaTrack?

All of the DynaTrack offerings include:

• Standard Measures: Awareness, Consumption, Attitudes, Loyalty
• Consistent, Reliable Results
• Normative Benchmarks
• Diagnostic Indicators
• The ability to filter your results

With DynaTrack Premiere you are able to track new and/or returning broadcast, cable, or streaming programs as they premiere.  We answer these questions, and more:

• Is Awareness growing as the premiere date nears?
• How does your expected tune-in compare to your competition?
• Is your marketing effective at driving interest? Why or why not?
• Are there any “red flags” to be aware of?

Diagnostic Question Areas Include:

• Levels and sources of awareness
• Appeal of Advertising
• Program Perceptions
• Intent to View Premiere Episode
• Level of Engagement (advocacy/recommendation, comment on social media, visit program website, etc.)
• Qualitative impressions – Likes/Dislikes/Why?
• Returning Shows – Additional Diagnostics

Tracking brands/products in any sector couldn’t be easier with the flexibility and reliability of DynaTrack Brand. We answer these questions, and more:

• What is the Awareness of your brand among your target versus your competition?
• How effective is your marketing at driving purchase interest/usage?
• How engaged and loyal is your consumer base with your brand?
• Are there opportunities for your brand extension?

Diagnostic Question Areas Include:

• Levels and sources of awareness
• Past and current brand/product/service experience
• Consumer spending and purchase behavior
• Future intent to use brand/product/service
• Level of engagement (brand advocacy, comment on social media, visit brand website, etc.)
• Qualitative impressions – Likes/Dislikes/ Why?/Top of Mind Associations
• Advertising awareness and impressions
• Changes in brand/product/service perceptions and imagery
• Competitive landscape monitoring

Knowing the opinions and behaviors of your stakeholders is at your fingertips with DynaTrack Consumer. We answer these questions, and more:

• Are there additional opportunities to leverage among your consumers?
• What are the barriers from increasing your market share?
• How can you solidify loyalty among your customer base?
• How can successful strategies be deployed?

Diagnostic Question Areas Include:

• Consumer experience with your brand, product or service
• Consumer behavior, attitudes and opinions regarding your brand, product or service as well as competitors
• Consumer loyalty levels and opportunities for enhancement
• Consumer advocacy (via recommendation, discussion, social media, etc.)
• Opportunities for Consumer Conversion
• Dynamic consumer profiling allowing for more precise targeting
• Deep consumer profiling (demographic, psychographic, attitudinal, behavioral, etc.)
• Consumer Segmentation

Takeaway

Whether you are looking to get started with tracking or further streamline your tracking at a more competitive price point, E-Poll’s DynaTrack offers flexibility backed by a proven track record to satisfy your specific needs.

Resources

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