E-Poll is proud to introduce DynaTrack, a flexible and dynamic tool that simplifies tracking studies for brands, consumer groups and television programs.
Drawing on 20 years of experience in TV, consumer, and brand tracking, E-Poll has created a product that offers complete flexibility, rapid-turn around, proven methodology and consistent results, all at an affordable price point that beats other options. Whether this is your first tracking study or fiftieth, E-Poll’s DynaTrack will meet your objectives.
How can you use DynaTrack?
All of the DynaTrack offerings include:
- Standard Measures: Awareness, Consumption, Attitudes, Loyalty
- Consistent, Reliable Results
- Normative Benchmarks
- Diagnostic Indicators
- The ability to filter your results
With DynaTrack Premiere you are able to track new and/or returning broadcast, cable, or streaming programs as they premiere. We answer these questions, and more:
- Is Awareness growing as the premiere date nears?
- How does your expected tune-in compare to your competition?
- Is your marketing effective at driving interest? Why or why not?
- Are there any “red flags” to be aware of?
Diagnostic Question Areas Include:
- Levels and sources of awareness
- Appeal of Advertising
- Program Perceptions
- Intent to View Premiere Episode
- Level of Engagement (advocacy/recommendation, comment on social media, visit program website, etc.)
- Qualitative impressions – Likes/Dislikes/Why?
- Returning Shows – Additional Diagnostics
Tracking brands/products in any sector couldn’t be easier with the flexibility and reliability of DynaTrack Brand. We answer these questions, and more:
- What is the Awareness of your brand among your target versus your competition?
- How effective is your marketing at driving purchase interest/usage?
- How engaged and loyal is your consumer base with your brand?
- Are there opportunities for your brand extension?
Diagnostic Question Areas Include:
- Levels and sources of awareness
- Past and current brand/product/service experience
- Consumer spending and purchase behavior
- Future intent to use brand/product/service
- Level of engagement (brand advocacy, comment on social media, visit brand website, etc.)
- Qualitative impressions – Likes/Dislikes/ Why?/Top of Mind Associations
- Advertising awareness and impressions
- Changes in brand/product/service perceptions and imagery
- Competitive landscape monitoring
Knowing the opinions and behaviors of your stakeholders is at your fingertips with DynaTrack Consumer. We answer these questions, and more:
- Are there additional opportunities to leverage among your consumers?
- What are the barriers from increasing your market share?
- How can you solidify loyalty among your customer base?
- How can successful strategies be deployed?
Diagnostic Question Areas Include:
- Consumer experience with your brand, product or service
- Consumer behavior, attitudes and opinions regarding your brand, product or service as well as competitors
- Consumer loyalty levels and opportunities for enhancement
- Consumer advocacy (via recommendation, discussion, social media, etc.)
- Opportunities for Consumer Conversion
- Dynamic consumer profiling allowing for more precise targeting
- Deep consumer profiling (demographic, psychographic, attitudinal, behavioral, etc.)
- Consumer Segmentation
Takeaway
Whether you are looking to get started with tracking or further streamline your tracking at a more competitive price point, E-Poll’s DynaTrack offers flexibility backed by a proven track record to satisfy your specific needs.
Resources
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