Recently embarking on what is described as a one-way trip to Mars, The Most Interesting Man in the World may have to adopt a new nickname as the most interesting man in the solar system. The Dos Equis’ spokesman has long been one of the most popular characters in the E-Score Character database, and his ranks among the hundreds of advertising characters measured reflect his iconic stature: #1 Intriguing, #2 Influential, #3 Cool, #3 Trend-Setter, and #78 Down to Earth.

Ranks Among All Advertising Characters

If this is farewell, The Most Interesting Man in the World is certainly going out at the top of his game: over the past year his Total Awareness has increased by 8 points (with an 11 point increase for Image Awareness).

Adios Amigo! Here’s hoping they have plenty of Dos Equis where you’re going.

All data from E-Score Character. Filtered by consumers ages 21-49