The Most Interesting Man in the Solar System

MIMITW_Goes_To_Mars

 

Recently embarking on what is described as a one-way trip to Mars, The Most Interesting Man in the World may have to adopt a new nickname as the most interesting man in the solar system. The Dos Equis’ spokesman has long been one of the most popular characters in the E-Score Character database, and his ranks among the hundreds of advertising characters measured reflect his iconic stature: #1 Intriguing, #2 Influential, #3 Cool, #3 Trend-Setter, and #78 Down to Earth.

Ranks Among All Advertising Characters

The Most Interesting Man in the World

 

If this is farewell, The Most Interesting Man in the World is certainly going out at the top of his game: over the past year his Total Awareness has increased by 8 points (with an 11 point increase for Image Awareness).

Total_Awareness_The_Most_Interesting_Man_in_the_World_Dos_Equis_E-Score_Character_2016_02_17

Adios Amigo! Here’s hoping they have plenty of Dos Equis where you’re going.

All data from E-Score Character. Filtered by consumers ages 21-49

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s