Even ‘Baby Boomers’ Prefer Netflix
A new national survey from E-Poll Market Research finds that among those who have been exposed to streaming programming, Netflix is the most frequent choice for all demographic groups surveyed when they want to watch a TV show. On average, among all those surveyed, Netflix is twice as popular as the next choice: Watching “live” TV.
Q – Where do you go most frequently when you want to watch a TV show?
E-Poll’s “Streaming Media Landscape” is a tracking study exploring the shifting attitudes and behavior of US media consumers ages 13 – 54 towards television viewing. This edition shows the increasing strength of the Netflix brand as well as streaming in general, and marks a significant change from prior year tracking, when Boomers chose “Live” TV as their preferred viewing source.
The results also show that the popularity of streaming is due in large part to viewers’ interest in time shifting, binge watching and avoiding commercials.
Q – Please select all of the reasons that impacted your decision to subscribe:
Binge viewing is becoming the new norm with nearly half of Baby Boomers, Gen-Xers and the majority of Millenials reporting that they binge watch TV programming weekly.
Click here to read The Wall Street Journal‘s interview with Netflix CEO Reed Hastings, featuring E-Score data.
E-Poll’s “Streaming Media Landscape” survey was conducted among 1,488 persons aged 13-54, with general representation across income, age, education and geographic demographics to represent a cross-section of the U.S. population. All respondents had viewed a full-length streamed program within the previous 6 months.
About E-Poll Market Research:
E-Poll Market Research is a full-service consumer research company that provides quantitative and qualitative research to media, entertainment and Fortune 1,000 companies. E-Poll was founded in 1997 and is headquartered in Los Angeles. More information is available here.
This is the 2nd installment of the tracking study with the latest findings abvailable now. Started in Winter of 2014, this study allows for continuous tracking of content consumption and consumer behavior across various digital distribution platforms, as well as perceptions of specific TV programs originating on Netflix, Hulu Plus, Amazon Prime, YouTube and other SVOD services.
To get general findings from previous studies and to be notified of future releases, please contact Randy Parker.