A new national survey from E-Poll Market Research measures perceptions of the current Presidential candidates among members of each political party along 46 personality and behavioral attributes. Among Democrats, results show Clinton and Sanders splitting the ballot on many attributes, with Clinton owning the traits most associated with statesmanship (Experienced, Influential and Confident) while Sanders wins on attributes associated with likeability (Sincere and Trustworthy).

Among Republicans, Trump is perceived as most Confident and Influential. Carson is the anti-Trump, perceived as the most Appealing, Intelligent, Sincere and Trustworthy. Rubio is noted as most Articulate, while Kasich is most Experienced. Cruz does not  lead in any of the presidential attributes.

Evolving Perception of Clinton

Since her last presidential campaign in 2008, Clinton has increased her appeal, especially among women, and held very strong or grown in the presidential attributes including Experienced, Influential and Confident. Since 2008 she is considered less Sincere and Trustworthy by Democrats, and particularly male Democrats.

2016 Presidential Candidates: Perceptions Among Democrats

                Source: E-Score

                    Source: E-Score

2016 Presidential Candidates: Perceptions Among Republicans

Source: E-Score

Methodology:

E-Score surveys conducted among 1,000 persons aged 18+with general representation across income, age, education and geographic demographics to represent a cross-section of the U.S. population. 2016 Surveys conducted February 5, 2016. 2008 Survey conducted June 9, 2008. All numerical figures except E-Score represent % of respondents.

About E-Score:

E-Score has been the leader in personality ratings for more than 15 years, and tracks public opinion on more than 9,000 entertainers, athletes, politicians and newsmakers. E-Score is a product of E-Poll Market Research, a full-service consumer research company. More information is available at www.epollresearch.com