2016 was the year that celebrities took over the advertising on the Super Bowl. During the broadcast, 46 celebrities were featured in national ads, up 64 percent from the 28 tracked in 2015 and 26 in 2014. Of the 57 ads during the official broadcast (excluding ads for movies or TV programs), 24 (42%) featured prominent on-screen appearances from celebrities tracked by E-Score.
So which advertisers brought the star power? See E-Poll’s list of all the celebrities in this year’s ads, sorted by highest E-Score, and judge for yourself.
E-Score has been the entertainment and sports industry leader in celebrity ratings for more than 15 years, and tracks public opinion on over 9,000 celebrities, athletes, politicians and newsmakers. E-Score measures public opinion to find out not only who’s known and liked by viewing audiences, but also what personality traits are commonly associated with each celebrity.