If you’re looking to license a rock music group, you already know how important—and difficult—it is to assess consumer demand. E-Poll surveyed music fans to identify the top five rock music groups based on fans’ appetite for merchandise.
In terms of purchase intent, fans were most interested in clothing or accessories designed by No Doubt and Paramore (25%), followed by Fall Out Boy (24%), The Ramones (23%), and Florence and the Machine (23%).
| Interested in Band Designing Clothing or Accessories* | |
| No Doubt |
25%
|
| Paramore |
25%
|
| Fall Out Boy |
24%
|
| The Ramones |
23%
|
| Florence and the Machine |
23%
|
When surveyed about purchases already made, it’s no surprise that classic rock pioneers The Beatles (18%) took the lead, followed by other iconic rock bands Pink Floyd (16%), Metallica (13%), AC/DC (13%), and Guns N’ Roses (11%).
| Purchased Merchandise Related to Band^ | |
| The Beatles |
18%
|
| Pink Floyd |
16%
|
| Metallica |
13%
|
| AC/DC |
13%
|
| Guns N’ Roses |
11%
|
E-Score Music Smart Search – Recording artists in the “Rock Band” category, A18+, 5/3/13-5/3/15; * Top 2 box; ^ Among those aware of band; Attributes minimum base size = 100