This year’s crop of Big Game ads was chock full of celebrity appearances. From “A” (avocados) to “V” (Victoria’s Secret), celebrities were used by advertisers to evoke a wide range of emotions and attitudes from  humor and glamour to aggression, kookiness and more.

E-Poll’s E-Score research service has measured public opinion towards thousands of celebrities, to find out not only who’s known and liked by viewing audiences, but also what personality traits are commonly associated with each celebrity.

Here is the list of the most-liked celebrities endorsers from this year’s broadcast, along with their most notable personality trait.

E-Score is a product of E-Poll Market Research, a full service consumer research company that provides quantitative and qualitative research to media, entertainment and Fortune 1,000 companies. E-Poll was founded in 1997 and is headquartered in Los Angeles. More information is available at http://www.epollresearch.com.