The Manning Brothers and Drew Brees Have Highest E-Scores as Football Season Gets Underway

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With the 2014 NFL season now here, the American public has already given its feelings about the starting quarterbacks for each team. According to our recent E-Score consumer survey, Peyton Manning, Drew Brees and Eli Manning have the highest level of awareness and are the most well-liked of all 32 starting quarterbacks.

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“There is a delicate balance between awareness and the positive and negative attributes associated with each player based on overall perception,” said Gerry Philpott, president of E-Poll Market Research.“While solid numbers on the field helps, it takes more than just playing ability to achieve a high E-Score when trying to win over the American public.”

 

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In the “next man up” category, our survey also included E-Scores for rookie quarterbacks hoping to get their first starting job, including Blake Bortles (58), Teddy Bridgewater (39) and Johnny Manziel (22).

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An E-Score can range from 0 to 100 and is based on a survey that formulates a rating of that person’s awareness and appeal, as well as positive and negative measures.  The ongoing national survey of over 8,000 celebrities is conducted among 1,100 persons ages 13+ with general representation across income, age, education and geographic demographics to represent a cross-section of the U.S. population.

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