E-Score Survey Reveals Most Appealing Brands for Summer 2014

With the official start of summer tomorrow, Americans begin a two-month celebration of sunshine, beaches, barbecues, traveling and outdoor activities. As consumers think about the summer, certain brands stand out as being most associated with fun in the sun. Nothing can bring out special memories like the places, smells, tastes and sounds that people associate with the long days and warm nights of summer. That’s why we conducted a  survey and revealed  Americans’ favorite summertime brands for 2014.

Following is a ranking of brands most associated with summer, followed the percentage of consumers who ranked them as appealing:

 

1. Coleman, 99%coleman-lakeside-6-tent-outside2-new

2. Pixar, 98

3. Good Humor, 95%

4. Oreo, 94%

5. Orville Redenbacher, 94%

6. Disney World, 93%

7. Disneyland, 91%

8. Wham-O, 89%20121127-153616

9. Toys R Us, 88%

10. Oscar Meyer, 84%

11. SeaWorld, 79%

12. Fiji Water, 78%

13. Billabong, 78%

14. Major League Baseball, 69%

15. Harley Davidson, 65%1-miami-marlins-7-most-efficient-baseball-parks-alliance-to-save-energy

16. Carnival Cruise Lines, 63%

17. Speedo, 62%

The survey was
conducted among 1,500 persons ages 13+ with general representation across income, age, education and geographic demographics to represent a cross-section of the U.S. population.

E-Score is a product of E-Poll Market Research, a full service consumer research company that provides quantitative and qualitative research to media, entertainment and Fortune 1,000 companies. E-Poll was founded in 1997 and is headquartered in Los Angeles. More information is available at http://www.epollresearch.com.

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