Kate Middleton, Pharrell Williams Top List of Celebrity Trend-Setters

Kate Middleton
Women’s #1: Kate Middleton
pharrell
Men’s #1: Pharrell Williams

Americans have always looked toward celebrities for the latest styles and trends and to find out what’s hot and what’s not. Consumers make many of their decisions on everything from fashion, hairstyles and diets to cars, music and home decorating based on what they see in celebrity culture.

Using E-Score® Celebrity, we surveyed people across the country to see which celebrities will have the most influence over consumers’ decisions on styles, trends and fashion in the year ahead.

Americans will be looking toward two women from across the pond for the latest fashions, with Kate Middleton and Victoria Beckham as the two most trendsetting female celebrities. Rap and urban music will set the tone for men’s style, with the likes of Pharrell Williams, Ne-Yo, Sean “Diddy” Combs, Macklemore, Usher and Jay Z all in the top 10 among male celebrities. The trendiest couple will no doubt be the Beckhams, with soccer star David joining his wife high on the list.

The top 25 female trendsetters:

  1. Kate Middleton2012 Vanity Fair Oscar Party Hosted By Graydon Carter - Arrivals
  2. Victoria Beckham
  3. Gwen Stefani
  4. Tyra Banks
  5. Jennifer Lopez
  6. Elle MacPherson
  7. Heidi Klum
  8. Sarah Jessica Parker
  9. Pippa Middleton
  10. Jaclyn Smith
  11. Giuliana Rancic
  12. CiaraKaty-Perry
  13. Kendall Jenner
  14. Kerry Washington
  15. Blake Lively
  16. Beyonce
  17. Cindy Crawford
  18. Katy Perry
  19. Garcelle Beauvais
  20. Kelly Rowland
  21. Halle Berry
  22. Jennifer Aniston
  23. Nicole Scherzinger
  24. Nicole Richie
  25. Pink

The top 25 male trendsetters:

  1. Pharrell Williamsmacklemore
  2. Ne-Yo
  3. Sean “Diddy” Combs
  4. Macklemore
  5. Justin Timberlake
  6. Usher
  7. Jay Z
  8. David Beckham
  9. Will.i.am
  10. T.I.
  11. Tony Hawk
  12. Adam LevineBudweiser Made In America Festival Benefiting The United Way - Day 1
  13. Drake
  14. RuPaul
  15. David Bowie
  16. Prince
  17. Pitbull
  18. Taye Diggs
  19. Antonio “L.A.” Reid
  20. Lenny Kravitz
  21. Robin Thicke
  22. Will Smith
  23. Nelly
  24. Johnny Depp
  25. Psy

Each survey includes 1,100 persons with general representation across income, age, education and geographic demographics to represent a cross-section of the U.S. population.

E-Score is a product of E-Poll Market Research, a full service consumer research company that provides quantitative and qualitative research to media, entertainment and Fortune 1,000 companies. E-Poll was founded in 1997 and is headquartered in Los Angeles. More information is available at www.epollresearch.com.

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