

Americans have always looked toward celebrities for the latest styles and trends and to find out what’s hot and what’s not. Consumers make many of their decisions on everything from fashion, hairstyles and diets to cars, music and home decorating based on what they see in celebrity culture.
Using E-Score® Celebrity, we surveyed people across the country to see which celebrities will have the most influence over consumers’ decisions on styles, trends and fashion in the year ahead.
Americans will be looking toward two women from across the pond for the latest fashions, with Kate Middleton and Victoria Beckham as the two most trendsetting female celebrities. Rap and urban music will set the tone for men’s style, with the likes of Pharrell Williams, Ne-Yo, Sean “Diddy” Combs, Macklemore, Usher and Jay Z all in the top 10 among male celebrities. The trendiest couple will no doubt be the Beckhams, with soccer star David joining his wife high on the list.
The top 25 female trendsetters:
- Kate Middleton
- Victoria Beckham
- Gwen Stefani
- Tyra Banks
- Jennifer Lopez
- Elle MacPherson
- Heidi Klum
- Sarah Jessica Parker
- Pippa Middleton
- Jaclyn Smith
- Giuliana Rancic
- Ciara
- Kendall Jenner
- Kerry Washington
- Blake Lively
- Beyonce
- Cindy Crawford
- Katy Perry
- Garcelle Beauvais
- Kelly Rowland
- Halle Berry
- Jennifer Aniston
- Nicole Scherzinger
- Nicole Richie
- Pink
The top 25 male trendsetters:
- Pharrell Williams
- Ne-Yo
- Sean “Diddy” Combs
- Macklemore
- Justin Timberlake
- Usher
- Jay Z
- David Beckham
- Will.i.am
- T.I.
- Tony Hawk
- Adam Levine
- Drake
- RuPaul
- David Bowie
- Prince
- Pitbull
- Taye Diggs
- Antonio “L.A.” Reid
- Lenny Kravitz
- Robin Thicke
- Will Smith
- Nelly
- Johnny Depp
- Psy
Each survey includes 1,100 persons with general representation across income, age, education and geographic demographics to represent a cross-section of the U.S. population.
E-Score is a product of E-Poll Market Research, a full service consumer research company that provides quantitative and qualitative research to media, entertainment and Fortune 1,000 companies. E-Poll was founded in 1997 and is headquartered in Los Angeles. More information is available at http://www.epollresearch.com.
Love to see kate Middleton on the TOP of the List… Well done Kate.