Betty White, who once again tops the list as the most Appealing celebrity in 2012, is the star of TV Land’s comedy, Hot in Cleveland and NBC’s reality comedy, Betty White’s Off Their Rockers.  In 2012 White won a SAG Award for best female actor in a comedy series, endorsed President Barack Obama, and spoke at the Democratic National Convention.  

Many of the top 5  celebrities  have remained the same, with a few new additions to this year’s list.  New to the list, Adele, at #8, released her second album and received 6 Grammy Awards in 2012 including Album of the Year. She also welcomed her new son later in the year.

Liam Neeson was also busy in 2012, appearing in five movies including the box office hit, Taken 2, which recently topped the DVD sales charts.

Gabrielle “Gabby” Douglas and Missy Franklin took on the world in the 2012 Olympics in London winning big for the USA. Douglas (gymnast) is the first American to win gold in both the all-around and team competitions. Franklin (swimmer) won four gold medals and was named the American Swimmer of the Year.

Celebrities with lower than average Awareness but high Appeal include Maggie Smith (#10), star of PBS’ Downton Abbey, and comedian Kevin Hart (#15) who starred in the 2012 box office hit, Think Like a Man.