Does Facebook Have a Trust Deficit?

Trustworthy

Taking a look in E-Score Brand, Facebook earns some very strong positive scores when compared to its peers in the Social Networking category, but a low Trustworthy score could be an area of concern as the company seeks to go public.

Source: E-Score Brand, among 13+, ranked by appeal
Source: E-Score Brand, among 13+, ranked by appeal
Source: E-Score Brand, among 13+, ranked by appeal

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