As mobile and tablet gaming becomes increasingly popular, the Angry Birds have emerged as a breakout hit, popular across a wide range of media. The Angry Birds rank second only behind gaming nobility Mario in awareness and just second to Yoshi in appeal. They also have a very high “Want to See More” score of 45%. Using E-Score Character Kids we looked at which video game characters kids 6-12 find the most appealing and which gaming characters they would like to see more of.
Angry Birds Target Mario
Source: E-Score Chracter Kids, awareness >10% , video game category, among kids 6-12