Ellen Sellin for JC Penney

Amid JC Penney’s new logo, pricing and promotions, they have also introduced a new celebrity endorser in Ellen DeGeneres.   This will be Ellen’s second stint of sorts with the department store as she worked at a JC Penney in Louisiana in the 70’s.

We decided to look at E-Score attributes for both for Ellen and JC Penney to see how Ellen’s popularity and personality can help influence JC Penney as it undertakes its new strategy.

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Source: E-Score Celebrity, E-Score Brand, Attributes based on highest scores