Ellen Sellin for JC Penney
Amid JC Penney’s new logo, pricing and promotions, they have also introduced a new celebrity endorser in Ellen DeGeneres. This will be Ellen’s second stint of sorts with the department store as she worked at a JC Penney in Louisiana in the 70’s.
We decided to look at E-Score attributes for both for Ellen and JC Penney to see how Ellen’s popularity and personality can help influence JC Penney as it undertakes its new strategy.
Source: E-Score Celebrity, E-Score Brand, Attributes based on highest scores