Bloomberg Businessweek Power 100 2012 Athletes

Drew Brees Tops the Power 100 in 2012

The quarterback broke NFL passing records and helped New Orleans recover from Katrina to take first place on Bloomberg Business week’s list of most powerful athletes Read more »

Power 100: Five Athletes to Watch in 2012

It’s never too early to prognosticate. Here are five athletes not in this year’s Power 100 who warrant watching

Nielsen/E-Poll N-Score Power 100 Interactive Tool

In conjunction with the CSE Group and Bloomberg BusinessWeek, the Nielsen/E-Poll N-Scores for athletes making up the Sports Power 100 have been incorporated into an interactive tool.

Click on the chart to the left to open the interactive tool. Chart athletes based on their on and off-field scores, earnings, awareness and their power score.

Beckham Family Values

David Beckham and his famous family found a new life in America, helping him become soccer’s most prominent ambassador in the U.S.

To Be Young, in Love, and Highly Marketable

The “Wozzilroy” combination of tennis’ Caroline Wozniacki and golf’s Rory McIlroy makes for an endorsement bonanza

The NHL’s Identity Crisis

While the National Hockey League lacks marketable superstars—unlike its professional sports peers—a handful of leading players have potential to glow

The Power 100: Sportfolio

Rick Horrow unveils the 2012 Power 100 and discusses the results with an all-star panel including sports executive Dave Checketts, Olympian Summer Sanders, and Hall of Fame baseball player Mike Schmidt.

Power 100: Methodology

Scrutinizing more than 3,000 professional athletes, CSE used the Nielsen/E-Poll N-score, plus a combination of rankings to develop the 2012 Power 100

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